Jaipur: Specta, a luxury brand specializing in engineered quartz surfaces, has launched ‘Pastel Poise’, the country’s first pastel quartz collection. This innovative collection is introduced through “Fall in Love with Colours”, a visually captivating campaign designed to celebrate the beauty and transformative power of pastels in modern interiors.
The campaign’s ad film, released across digital platforms and cinema halls, embraces the emotional depth of pastel hues, showcasing how these subtle yet powerful colours can shape elegant and refined spaces. In a market dominated by bold and monochromatic surfaces, ‘Pastel Poise’ challenges the norm, proving that softness and sophistication can be just as striking.
Commenting on the launch, Ankit Jain, Founder of Specta Quartz Surfaces, said, “At Specta, we strongly believe in the power of continuous innovation to deliver bespoke products that add new depth to the world of interior design. With ‘Pastel Poise’, we are proud to be the first brand in India to introduce pastel shades in the stone surface industry. This collection challenges the conventional popularity of bold-coloured and monochromatic surfaces, proving that subtle can be just as striking. We chose the name to reflect this ideology—these are stones to make your home elegant and make your bearing graceful, in a word, they add poise to your personality.”
For years, Indian homeowners have experimented with pastels in laminates, paints, and décor, but stone surfaces in these soft hues were not available—until now. With shades of pink, blue, lavender, and green, ‘Pastel Poise’ is set to transform interior aesthetics and open up fresh design possibilities.
Highlighting the inspiration behind the collection, Ankush Jain, CEO of Specta, added, “We saw that no one in the market was taking a chance with new colours. The idea for pastels hit us because over the last few years we noticed that pastels were becoming really popular. Whether it be celebrities and their weddings, or interior design and colour trends worldwide, or even colour therapy which advocates pastels to provide us that inner peace we crave in our bustling urban lifestyles, we just knew that we have to take a chance with pastels and our customers will reward us for our efforts. A big shout out to our R&D team which cracked these designs for us.”
Drawing inspiration from nature’s most tranquil tones, the ‘Pastel Poise’ collection features:
Gulmarg Pink – A warm, delicate pink, reminiscent of the soft hues of Himalayan blooms.
Mint Mirage – A refreshing green that brings a sense of calm and harmony.
Lavender Crest – A soothing lavender shade, adding a touch of elegance to interiors.
Azure Haze – A dreamy blue, perfect for contemporary and serene living spaces.
Uncompromising Durability & Elegance
While ‘Pastel Poise’ is an aesthetic breakthrough, functionality remains at its core. Crafted using cutting-edge Bretonstone technology, these quartz surfaces offer:
Superior durability
Stain resistance
Minimal maintenance
Timeless sophistication
With this pioneering launch, Specta is setting a new standard in the engineered stone industry, giving homeowners, architects, and interior designers the perfect blend of beauty, strength, and innovation. It’s time to fall in love with colours again.
