According to BARC Ratings of South GEC for week 13, the market has witnessed notable changes in the pecking order in comparison with the performance of week 12. The following are the ranking of various Regional GECs.
Malayalam:
Asianet leads the Malayalam GEC category with 223mn impressions followed by Surya TV with 138mn impressions. Mazhavil Manorma secures the 3rd spot with 102mn impressions. New entrant Asianet Movies stood at the 4th spot with 84mn impressions and Flowers TV with 79mn impressions stood at number 5.
Tamil:
Sun TV leads the Tamil – All Platform Top 5 channels category with 1202mn impressions followed by KTV that moves up to the 2nd spot with 534mn impressions. ZEE Tamil moves up from the 4th spot to the 3rd spot this week with 364mn impressions and Star Vijay on the 4th spot with 349mn impressions. For the 5th spot, we have Star Vijay Super with 196mn impressions this week
Telugu:
After a long break, ETV Telugu has taken the leadership position in the Telugu All Platform Top 5 channels category with 562mn impressions, the usual leader Star Maa has been brought down to the 2nd spot with 523mn impressions, followed by Gemini TV on the 3rd spot with 411mn impressions. For the last two spots in this category, we have ZEE Telugu with 373mn impressions and Gemini Movies with 309mn impressions.
Kannada:
Zee Kannada leads the Kannada GEC category with 436mn impressions; Udaya TV leads the 2nd spot this week with 271mn impressions, followed by Udaya Movies that move up from the 5th spot to the 3rd spot with 232mn impressions. Colors Kannada has dropped down to 4th position with 210mn impressions and Star Suvarna to 5th spot with 18mn impressions