Mumbai: Somit Singh has been promoted to the position of Category Lead – Carbonated Soft Drinks (CSD) at Bisleri International Pvt Ltd. Previously serving as Head of Trade Marketing, India, Somit has been a part of Bisleri International since 2022, contributing significantly to the company’s marketing initiatives.
Sharing the news on LinkedIn, Somit wrote: “I’m happy to share that I’m starting a new position as Category Lead – Carbonated Soft Drinks (CSD) at Bisleri International Pvt Ltd!”
Somit brings over 13 years of experience across the FMCG and entertainment sectors, with expertise in brand building, development, mix creation, consumer insights, leading marketing campaigns, P&L management, and team leadership.
Before joining Bisleri International, Somit worked with notable organizations including Unilever, CNN-IBN, and NDTV Good Times. He began his career in 2011 as Executive Marketing Services at NDTV Good Times, marking the start of a journey that spans multiple roles in brand and marketing strategy.
In his new role, Somit is expected to lead the strategic development and growth of Bisleri International’s carbonated soft drinks category, a key segment in the company’s portfolio. His leadership and marketing expertise will play a crucial role in expanding the brand’s market presence and strengthening its position in the beverage industry.
