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Somany Ceramics Joins Delhi SG Pipers as Associate Sponsor for HIL 2025

by MN4U Bureau
December 31, 2024
in Marketing
Reading Time: 2 mins read
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Somany Ceramics Joins Delhi SG Pipers as Associate Sponsor for HIL 2025
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New Delhi: Delhi SG Pipers has announced Somany Ceramics as its associate sponsor for the upcoming edition of the Hockey India League (HIL), marking a significant partnership ahead of the league’s much-anticipated return after a seven-year hiatus.

As part of this collaboration, Somany Ceramics will feature prominently on the collars of the men’s and women’s team jerseys, symbolizing a shared commitment to excellence and innovation.

Expressing his enthusiasm, Mahesh Bhupathi, CEO of SG Sports, Media, and Entertainment, stated: “We are delighted to have Somany Ceramics as our associate sponsor for the upcoming edition of the Hockey India League. The brand’s commitment to quality and innovation resonates with our team’s values, our style of sport and play—plus the millions of fans who look up to us for inspiration. We look forward to working together with Somany to create engaging experiences for our fans and viewers.”

Abhishek Somany, Managing Director and CEO of Somany Ceramics Limited, also shared his excitement, highlighting the partnership’s alignment with the company’s ethos:

“Somany Ceramics is proud to partner with the Delhi SG Pipers for the Indian Hockey League 2025. This collaboration reflects our ethos, ‘Zameen Se Jude,’ celebrating the resilience, unity, and spirit that hockey symbolizes for our nation. Together, we honor India’s rich heritage and inspire future generations to carry forward this legacy with pride.”

The Delhi SG Pipers team boasts a formidable roster, including Olympic medalists Jarmanpreet Singh, Rajkumar Pal, and Shamsher Singh. Legendary Indian goalkeeper PR Sreejesh has been appointed as Director of Hockey, while former India men’s national team coach Graham Reid takes charge of the men’s squad. The women’s team will be coached by Dutch tactician Dave Smolenaars.

Owned by SG Sports, Media, and Entertainment (a subsidiary of APL Apollo Group), the Delhi SG Pipers continue to lead initiatives across various sports, including chess, cricket, table tennis, and football.

The sixth edition of the Hockey India League is set to take place from December 28, 2024, to February 1, 2025, in Rourkela and Ranchi, featuring eight men’s and four women’s teams. Fans and players alike are eagerly awaiting the league’s return, promising a celebration of India’s hockey heritage and an exciting showcase of talent and competition.

Tags: Abhishek SomanyHockey India LeagueMahesh BhupathiSG PipersSomany Ceramics

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