Mumbai: Social Panga, a creative-led digital marketing agency, has teamed up with The Yellow Shutter, a well-known production house, to launch a film for Himalaya Kajal in celebration of Onam.
Last week, the brand revealed its partnership with South Indian actress Kalyani Priyadarshan for the festive season. The agency is spearheading the creative process, developing an engaging digital visual commercial focused on Onam.
Social Panga has dedicated its efforts to creating captivating digital campaigns and content that emphasize Kajal’s natural ingredients and outstanding quality. By employing innovative storytelling and striking visuals, Social Panga aims to resonate with the audience and encourage them to appreciate the beauty of traditional Kajal.
Gaurav Arora, Co-Founder of Social Panga, commented, “We’re excited to bring our creative expertise to the launch of Himalaya’s Kajal film, especially during the festive occasion of Onam. Our ongoing partnership with Himalaya across various product lines has been incredibly rewarding, and we’re thrilled to celebrate this new chapter with them during such a culturally significant time.”
Ragini Hariharan, Marketing Director of Himalaya Wellness Company commented, “This film is a part of our collaboration with Kalyani Priyadarshan. Kajal has always been more than just a cosmetic product; it’s a symbol of tradition, beauty, and confidence for women. This festive season, we are excited to bring the concept of ‘Sm-eye-ling’ to life through our ads.”
Dilpreet Kaur Sandhu, Head of Business for The Yellow Shutter said, “The creative team at The Yellow Shutter drew inspiration from the natural goodness of Himalaya Kajal and the act of applying Kajal that resonates with the emotional connection people have with their eyes. The ‘Keep Sm-eye-ling’ concept encapsulates the idea that the act of applying Kajal is like a smile can brighten your day and uplift those around you. And that was the genesis of the campaign.”