Mumbai: To cater to health-conscious film lovers, Soch Foods LLP announced a strategic partnership with PVR Cinemas wherein Munchilicious, a delicious, healthy and crunchy granola-cereal brand will become the ‘Binge-Mate’ of all PVR Luxe patrons during this festive season. During a ‘Housefull Diwali’ weekend, Munchilicious presents a healthy and a happy pack of entertainment to all PVR Luxe patrons in Mumbai, Bengaluru and Chennai.
From 25th to 29th October 2019, PVR Luxe patrons in above cities will get a festive bag of Munchilicious – Healthy and tasty granola cereal power- packed with nutrients like proteins, fiber and vitamins–making it the best companion during the movie. The Festive Bag also contains a festive coupon code, which can be redeemed on the website www.munchilicious.com for a 20% discount for the next purchase of these healthy and tasty Munchilicious snacks. The distribution will be done by two promoters of Munchilicious in every Audi wearing traditional dress and wishing the patrons a happy and healthy Diwali.
Rohit Mohan Pugalia, Partner & CEO, Soch Foods LLP, said, “Today, many consumers are looking for the ideal ‘Binge Mate’ while binging on movies. Munchilicious Granola cereals are the ideal ‘all time binging choice’ because they are rich in nutrients, fiber and vitamins and is made with upto 91% nuts, seeds & fruits; gluten free with no added oil or sugar. We aim to connect to the youth and young-at-hearts in order to spread awareness about the benefits of granola resulting in sheer delight. After all, Munchilicious is the ‘any-time-snack for a healthier India’.”
Munchilicious is part of Soch Foods LLP that aims to usher in a healthy food lifestyle in general and particularly for the new-age health-conscious as well as time-starved working professionals.