Snap Inc. has announced a reach of over 200 million monthly active Snapchatters in Indian market. The company stated that it continues to invest in India through a localised platform experience, local content initiatives and partnerships, and a dedicated focus on regional creators via Spotlight and Stories.
At its core, Snapchat is a visual messaging app centered around the camera that empowers people to express themselves and enhances relationships with friends and family. As the Snapchat community continues to grow in India, Snap is building its team and enhancing its operations with hires across a variety of roles to better serve the Indian Snapchatter community.
According to Snap, Indian Snapchatters play with Augmented Reality (AR) Lenses over 50 billion times every month, and over 85% of Snapchatters use Lenses to visually express themselves during festive months in India.
Ajit Mohan, President, APAC, Snap Inc., said, “I am thrilled to have joined Snap at a time where the momentum among our Indian community has never been stronger. We see incredible potential for partners, creators, and brands to build communities and businesses on Snapchat, and we couldn’t be more excited about our future. Young India has particularly valued the healthy and private environment that has been at the heart of our experiences and this will continue to be our focus going forward.”
Snapchat aims to foster fast, fun communication with friends and family, and now Snapchatters in India will have access to My AI, a new, experimental AI-powered chatbot customised for Snapchat.
An official statement from Snap on the achievement read, “Snap will continue to focus its efforts in providing the best experience for Indian Snapchatters through hyper-local content, home-grown creators, a celebration of relevant cultural moments, and immersive AR experiences that will delight and provide real utility for our community.”
