D2C brand Sleepyhead has launched its furniture portfolio with a national campaign featuring brand ambassador Ranveer Singh. This is the second leg of their ‘Fabulous Living’ campaign and showcases Ranveer endorsing the brand’s signature sofa and recliner.
The campaign marks the brand’s mission to establish itself as a complete home lifestyle brand and grow its furniture portfolio to 20% of its revenue by FY 22-23. Sleepyhead’s furniture range, headlined by stylish sofas and comfy recliners also offers a wide range of bedroom and living room furniture such as beds, coffee tables, bookshelves and more.
Mathew Joseph, CEO and Co-founder Sleepyhead said, “There is a huge need gap in the market for home and lifestyle products for new age home makers. They seek contemporary furniture that suits their design sensibilities without compromising on quality at accessible prices. At Sleepyhead we are committed to fulfilling this need gap by making furniture that makes everyday living fun and fabulous. Ranveer Singh as our brand ambassador is the perfect choice as he personifies the brand’s quirk, commitment to quality and design. Our ‘Fabulous Living’ campaign fuels our growth plan to be a 300Cr brand by FY 22-23 with 20% revenue contribution from furniture.”
