MUMBAI: In order to capture the essence of the outdoors, Skybags, in collaboration with Schbang, prepares for an adventure with its a new campaign, ‘Trek Ready with Skybags.’ With trekking becoming increasingly popular among nature enthusiasts, this campaign looks to emphasise the brand’s dedication to providing design, comfort, and utility to outdoor explorers
The ‘Trek Ready with Skybags’ campaign brings the essence of trekking to life through a series of assets, including social media content, map leaflets, in-store displays, and OOH. The campaign aims to position Skybags as the ultimate trekking accessory. It focuses on the Rucksacks line and captures the spirit of adventure and discovery, establishing Skybags as the ideal partner for all trekking adventures.
Skybags highlights the variety and practicality of Skybags’ rucksacks. Whether navigating the harsh terrains of Rajmachi or going through the foggy pathways of Kheerganga, these backpacks are intended to meet trekkers’ different demands. The campaign also includes detailed trek maps of places, offering guidance for one’s next adventure. The illustrations show key highlights of these destinations, helping trekkers decide where to go and what to do. This visual storytelling aims to add an extra layer of engagement for adventure seekers looking to plan their trips.
They use pictures and animations to convey imagery of mist-covered slopes, chai stops, and trekkers conquering nature. These exciting pieces embody the resilience and spirit of adventure, making Skybags backpacks the ideal companion for any journey. The campaign’s main objective is to communicate the spaciousness, durability, and smart design characteristics of Skybags’ rucksacks.
Mutum Singh, category head: Shorthaul at VIP Industries, stated, “A Skybags backpack is not just a bag; it is an emotion. With this campaign we celebrate the spirit of adventure and exploration. By pairing our rucksacks with graphic illustrations of iconic hiking trails, we’re not just showcasing a product, but the journeys they inspire.”
Rohan Hukeri, executive VP, brand solutions, Schbang said, “We’re thrilled to see the incredible reception of the ‘Trek Ready with Skybags’ campaign. It’s a testament to the power of blending adventure with creativity, as we bring the brand closer to its audience through immersive storytelling. This campaign is all about celebrating the spirit of exploration, and we’re proud to have delivered an impactful narrative that not only connects with adventure lovers but also showcases Skybags as the go-to companion for every trek.”
Suketu Gohel, head art Schbang said, “With the launch of the Trek Ready with Skybags campaign, our goal is to engage with the trekking community and establish Skybags as the go-to brand for their needs. The bags have so many wonderful features. With this design solution we built on the bags’ features and found we could actually build the real trekking routes right on it. The execution took us finding the routes that could match with the different bags, researching, and bringing it alive in the design with accuracy and detailing – such that the ad itself is a map one can carry with them on a trek. Taking solving for a brand across touchpoints and elevating the design with craft and style and usefulness for users. We had a lot of fun working on it.”
Links to the animations:
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