Chennai: In a strategic partnership poised to redefine regional content consumption, ShortFlix, a rising OTT platform renowned for its short-format storytelling, has partnered with News 7 Tamil, a leading Tamil news channel. This collaboration aims to blend traditional broadcasting with the dynamism of OTT content, creating a win-win synergy for both platforms.
As part of the initiative, News 7 Tamil will introduce a new 30-minute entertainment segment titled “News 7 Tamil’s Short Cuts, powered by ShortFlix.” The program will feature a curated selection of short films and exclusive content from ShortFlix, offering viewers a unique mix of compelling narratives and diverse entertainment. In return, ShortFlix will gain access to News 7 Tamil’s vast global audience, significantly broadening its reach and engagement.
Senthil Kumar, Founder of ShortFlix, expressed his excitement, saying, “I’m incredibly excited about this new initiative with News 7 Tamil. This collaboration marks a significant step forward in expanding our reach and bringing out Next Gen Filmmakers to the limelight and showing their creativity to the audience.”
Expressing his enthusiasm, SS Bharanidharan, Founder of ShortFlix, stated, “We are thrilled to partner with News 7 Tamil, a trusted leader in Tamil media. This collaboration brings our innovative short-format content to a broader audience, showcasing the power of storytelling in today’s fast-paced world.”
Shyam, Senior Strategic Advisor, Sales & Marketing at News 7 Tamil, highlighted the mutual benefits of the alliance, saying, “This partnership aligns with our mission to innovate and diversify our offerings. By teaming up with ShortFlix, we’re championing emerging creators and enhancing the viewing experience for our audience globally.”
The partnership is expected to set a benchmark in the OTT and broadcasting industries, bridging traditional media and modern platforms while fostering creativity and community engagement. With the launch of “News 7 Tamil’s Short Cuts” scheduled in the coming weeks, audiences can look forward to an unparalleled blend of gripping stories, fresh talent, and innovative content.
