Mumbai: Bollywood star, Sanjay Dutt who is the brand ambassador for The Cartel Bros, premium scotch whisky brand ‘The Glenwalk’ has announced the launch of the brand’s newest innovation: the Zero-Calorie Ginger Ale.
The latest addition to the Glenwalk family, the Zero-Calorie Ginger Ale marks its entry into the non-alcoholic segment. Crafted with natural ingredients and a blend of spices, this beverage delivers a ginger flavour without the guilt. The new range is now available at all retail outlets in Mumbai and is coming soon on quick e-commerce platforms. The 250ml bottle is being positioned as an on-the-go refreshment.
Dutt said, “As someone who’s always believed in a healthy lifestyle, I’m absolutely thrilled to be a part of The Glenwalk journey. The Zero-Calorie Ginger Ale is a fantastic option for those who want to indulge in a refreshing drink without compromising on their health goals. It’s a perfect fit for every season!”
“We’re thrilled to introduce The Glenwalk range of non-alcoholic beverages and what better way to kick things off than with a refreshing Ginger Ale? Perfect for those seeking a healthy and flavorful alternative, this zero-calorie drink is ideal for anyone watching their intake without compromising on taste,” said Mokksh Sani, the founder of Living Liquidz and co-founder of The Glenwalk
Launched in June 2023 with brand partner Sanjay Dutt at the helm, The Glenwalk has leveraged the expertise of Cartel Bros’ spearheaded by co-founders Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani and their Chief Business Officer Neeraj Singh for its rapid rise in popularity across India. Talking about his journey with The Cartel Bros. and The Glenwalk, Dutt shares “I’ve known Mokksh for years, and his passion for creating something extraordinary is infectious. When he first pitched the idea of The Glenwalk, I knew it was special. It wasn’t just about creating a product; it was about building a lifestyle.”
Jitin Merani, co-founder Cartel Bros. said, “With The Glenwalk, we’re entering a new chapter at Cartel Bros. This launch reflects our commitment to providing premium beverages that cater to a variety of lifestyles. The Glenwalk Zero-Calorie Ginger Ale embodies our core values of innovation, quality, and health-consciousness. We can’t wait to see how consumers embrace this refreshing addition to our portfolio.”
Dutt’s belief in The Cartel Bros. and The Glenwalk extends beyond the product itself. He sees it as a catalyst for positive change in India. “Our country is evolving rapidly, and The Cartel Bros. and The Glenwalk is right at the forefront of this transformation. With Mokksh’s strategic brilliance and our shared vision, we’re creating something truly special” he said.
