Salt Worldwide, a demand generation agency, secured the social media management mandate for M.M.Poonjiaji Spices Ltd., aiming to shift the brand image towards ready-to-eat products, chutneys, and marinades for Millennials and Gen Z in a multi-agency pitch.
Renowned M.M.Poonjiaji Spices Ltd, established 140 years ago, elevates the Indian spice industry with a diverse range including Chutney, Pickles, Spices, and the globally popular ready-to-eat Chinese Bhel. Their products blend seamlessly into Indian, Arab, Continental, and Western cuisines.
Speaking on the collaboration, Ms. Kriti Kumar, Director of Sales and Marketing of M M Poonjiaji Spices Ltd., said “We believe SALT’s innovative social media strategies, along with their deep understanding of the Indian consumer and their affinity for home-cooked flavors,is a key driver of success for Poonjiaji’s.”
Speaking on this win, Parag Pandya, Founder of SALT Worldwide, said,“Indian cuisine shines with its incredible variety. We at Salt strongly believe in understanding the consumer before recommending the appropriate approach to our clients. This approach, along with our expertise in current markettrends, aligns well with Poonjiaji’s expectations. Team Salt is really excited togenerate quick and unique ideas for Poonjiaji’s.”
