Mumbai: SahiBandhu, a gold loan enablement platform, has announced its rebranding as Manipal Fintech Private Limited. The strategic shift marks a pivotal evolution in the company’s journey, underscoring its growing momentum in gold-backed credit and expanding commitment to delivering inclusive, technology-driven financial solutions.
The rebranding reflects a broader business vision and future-focused strategy anchored in innovation, agility, and scalable growth. Backed by the heritage and trust of the Manipal Group, the company is poised to enter a new phase of transformation as it builds on its leadership in the gold loan ecosystem and forays into adjacent financial services.
Over the years, SahiBandhu has established a strong presence in India’s gold loan landscape by partnering with leading banks to create a seamless, secure, and efficient lending experience. With millions of customers impacted, the platform has played a vital role in simplifying access to credit, especially in underbanked regions.
“The transition to Manipal Fintech is more than a rebranding, it is a reflection of the evolution we have undergone as a company and the future we are committed to building. Over the years, we have earned the trust of customers and banking partners by delivering transparent, secure, and seamless gold loan services. With this transformation, we are scaling our efforts to make finance more accessible, seamless, and secure for every Indian. Backed by the Manipal Group’s legacy of trust, we are positioned to lead the next phase of financial innovation, delivering long-term value to customers and partners,” said Puja Singh, CEO, Manipal Fintech.
The rebrand aligns with the company’s strategic roadmap, which includes diversifying into new financial products, expanding its reach in emerging markets, enhancing its fintech infrastructure, and reinforcing collaborations with financial institutions across the country. The move signifies a commitment to bridging the gap between traditional banking systems and the evolving expectations of digital-savvy consumers.
As part of the transformation, Manipal Fintech also unveiled a refreshed visual identity. The new logo features a stylized bird forming the letter ‘M’—symbolizing financial freedom, progress, and upward momentum. The blue gradient reflects the company’s digital agility, while the gold gradient represents trust, value creation, and sustainable growth.
