Cricket legend Sachin Tendulkar says it is his last Sunday with Sundae. For when it is close to your heart, a car has a fond name, is associated with fonder memories and it’s never just a car. Used-cars buying and selling platform Spinny has launched a campaign themed “It’s never just a car” in keeping with the ICC Men’s Cricket World Cup.
In the brand film, Tendulkar reminisces the good times with the car, his happy place. What follows is a trip down memory lane thinking about long drives, scenic spots and the tender care he treated his car with. For when it is time to upgrade, he must find someone who will cherish his car like he did.
The campaign has been conceptualised by Tanya Mahendru and directed by Bharat Sikka.
Tendulkar said, “My car has always held a special place in my heart. It’s not just a mode of transportation; it’s my happy place – it’s where I find solace, peace, and joy. The ‘It’s Never Just a Car – Go Far’ campaign beautifully captures this sentiment. Spinny has been a trusted partner in ensuring every car finds the right home when it’s time to say goodbye or upgrade. Spinny values the emotions behind car ownership and strives to provide an experience with timeless values of trust, transparency, and integrity”.
Niraj Singh, Founder and CEO, Spinny, said, “For us at Spinny, ‘It’s Never Just a Car’ is all about car stories that celebrate the connection between people and their cars. This film with Sachin Tendulkar is a true expression of how our cars are more than just machines; they are trusted companions that take us on memorable journeys, a huge part of our lives. With this campaign, we aim to evoke those emotions and emphasise the fact that at Spinny, we understand that it’s never just a car and hence, we would always go far to make your car buying or selling journey special. Our commitment is to ensure that this cherished companion finds the right home when it’s time for a new chapter. This campaign celebrates that connection and highlights the trust that our customers place in Spinny to make this transition seamless.”
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