Mumbai: While social media is taking up new trends of Beauty Mode, Quarantine Mode, Sony SAB a leading Hindi Entertainment channel started a new trend of #GayabModeOn for the teaser launch of their new show ‘Hero-Gayab Mode On’.
To generate curiosity before the launch of the teaser, the channel uploaded a unique video with Sony SAB actors where they experienced things going “Gayab”. The video succesfully left the viewers with the questions “what will happen at 12 pm” .
Link:
https://www.instagram.com/tv/B_T2dXpjc_2/?utm_source=ig_web_copy_link
Teaser of show released at 12 Noon today:
https://www.instagram.com/p/B_UDfCVjVww/
This #GayabModeOn video was conceptualized and executed by Tonic Worldwide.