National: As families across India come together to celebrate Diwali, RR Kabel, a manufacturer of consumer electrical products, is shining a spotlight on the often-overlooked heroes of the festival—electricians. With their latest TVC campaign, #LightUpLives, RR Kabel pledges to support the education of electricians’ children through the Kabel Star Scholarship Program, honoring the essential contributions of these skilled professionals.
“At RR Kabel, we believe Diwali is not just a celebration of lights, but a moment to express gratitude to those who make these celebrations possible. Electricians play a vital role in our homes and communities, and this initiative is our way of acknowledging their dedication and investing in their children’s futures,” said Kirti Kabra, Director at R R Global.
The Kabel Star Scholarship Program is designed to sponsor higher education for the children of electricians, providing them with access to professional training and skills that align with their career aspirations. This initiative reflects RR Kabel’s commitment to empowering the communities it serves and acknowledges the crucial role electricians play in ensuring safety and resilience across India.
RR Kabel’s mission extends beyond product innovation; it emphasizes its role as a socially responsible leader in the electrical industry. By focusing on the well-being of those who contribute to the nation’s progress, RR Kabel aims to create a lasting positive impact on the communities it touches. This Diwali, the company encourages everyone to recognize and appreciate the hard work, skill, and commitment of electricians.
In addition, RR Kabel has committed to donate an extra ₹5 to the Kabel Stars corpus for every ‘like’ their latest video receives on YouTube, Facebook, Instagram, and LinkedIn. This initiative not only aims to raise awareness but also encourages collective action to support the education of electricians’ children.
As we celebrate the Festival of Lights, RR Kabel invites everyone to join in honoring the electricians who bring brightness to our lives, ensuring that their contributions are recognized and celebrated.
