Brands celebrate the unity and diversity of India with patriotic Republic Day campaigns.
Brands featured are Godrej Group, Air India, Dubverse.ai, The Times Of India, JioMart, Tata Salt, BKT Tires, Nilon, Steadfast Nutrition, Croma, TATA Tea Premium, Orient Electric Limited, Meesho, Koo, ITC Master Chef Creations and Tiki.
Godrej Group
In an endeavour to salute India’s glorious spirit with zeal and patriotism and reminisce about some of the nation’s redefining moments, the Godrej Group, released a film #DilSeSalute on the nation’s 74th Republic Day.
The film pays an ode to the amalgamation of diverse milestones and glorious moments that have played a significant role in India’s development and progress. The campaign video, backed by stirring visuals and zealous poetry, aims to engage audiences with vibrant reminders of the country’s achievements.
Air India
Air India has launched a film- Desh Ka Naam #HarAasmaan. The narrative of the film is all about giving wings to dreams through a collective initiative. It is much more than just about flying – it is all about aspirations and dreams and a yearning to fulfil that dream.
The script unfolds with a spontaneous appeal to Indians to come together as a team and unfurl our Tricolour to fly high everywhere! Sky is indeed the limit when the Nation works as one collective unit and with one mission to succeed.
Dubverse.ai
Dubverse.ai, an India-based revolutionary technology company in the generative AI space, has launched a campaign #WishWithModiJi to bring India together on the occasion of Republic Day. It wants to showcase the technology by cloning Prime Minister Modi’s voice and making him speak in multiple vernacular Languages, which opens up so many new doors for brands and creators.
The campaign aims to demonstrate how easy it is to create content in vernaculars, increasing the reach of any content piece, especially in non-Hindi regions. Dubverse.ai allows for real-time dubbing in over 30+ languages to engage with audiences breaking the language barrier.
The Times Of India
The Times Of India presents an epic film to celebrate the invisible thread that binds us all as one in spite of our diverse differences. The ektara that binds a billion voices into one song. The Idea of India represented by the thread of light that embraces our differences and elevates our unity in diversity. The idea of the seamless thread that has held us all together as one nation over the 75 years of our Independence.
#WhatMakesUsOne campaign has a unique hashtag that invites every Indian to participate and celebrate the Idea of India in their own way.
JioMart
Reliance Retail’s JioMart brings in its first sale of the year for the Republic Day festivities with #OnPublicDemand campaign. Starting from 21st January to 26th January, it will have some great deals and offers for customers, on products ranging from fashion & lifestyle, consumer electronics, home & kitchen to groceries.
JioMart has launched two TVCs under the #OnPublicDemand campaign. The ad films play on the term ‘On Public Demand’ a phrase very closely associated to our Republic Nation. In our country, there’s always a debate around what the public wants. Through a parody, the TVCs connote that the one thing that remains constant for Indian public is the demand for savings and great deals.
Tata Salt
Keeping the theme of ‘Desh Ki Sehat, Desh Ka Namak’ at its core, Tata Salt, has launched a nationwide Republic Day campaign called Desh Ke Liye #HarSawaalUthega. With its 360-degree approach, the campaign aims to empower children by providing them with a one-of-a-kind platform to raise questions that could spark relevant conversations and nudge a societal change.
BKT Tires
Balkrishna Industries Ltd., (BKT) the player in the Off-Highway tire segment, released an inspiring anthem, that pays tribute to the unsung heroes – farmers and soldiers, who have played a vital role in shaping the country’s economy and are strong pillars of our nation. The anthem, titled ‘Muskurayega India’, which salutes the unmatchable contribution of farmers and soldiers, is produced by JJust Music, for the occasion of Republic Day.
Through the ‘Muskurayega India’ anthem, BKT celebrates the life of the valiant and often unnoticed pillars of our nation, from those safeguarding our borders to those cultivating our lands, all of whom have played a vital role in the progression of our country.
Nilon
The Republic Day campaign #FoodRepublicOfIndia by Nilon’s highlights the importance of food as a unifying factor in Indian society, bringing people together regardless of religion, culture, and caste. It behaves as a stimulus that brings people together at a table, to share laughs, memories, and new experiences
The campaign celebrates the unity and diversity of India, and the spirit of togetherness it represents.
Steadfast Nutrition
The sports and wellness nutrition brand Steadfast Nutrition has launched a campaign ahead of Republic Day to make India fit, titled Fit India for a Strong India, with the hashtag NutritionHarRoz.
The initiative included a video highlighting the potential a country with a strength of over 1.4 billion has to be strong if people reach their optimal health— and supplements they should take to make themselves and the country protein-efficient, anaemia-and deficiency-free, energetic, and healthy. The brand reached out to people over social media for a week on measures they can take to improve their health through a series of posts and informative talks by nutritionists.
Croma
Croma’s digital campaign for Republic Day, #ConstitutionOfJoy has come out with a heartwarming film based on the true event of a Croma customer conceptualized by the Croma in-house creative team. It highlights Croma’s primary brand promises: going above and beyond to assist customers.
The film showcases a grieving Mr. K.R. Raamakrishnan on breaking down his 10-year-old mixer grinder as he was making food for his grandson’s birthday. The film transitions to a senior staff of Croma seeing the video and contacting the customer service team, who then dispatches the only remaining piece from Delhi. Shortly, a Croma personnel is seen with a gift package outside the elderly man’s doorsteps in Tamil Nadu. The film expresses Croma’s dedication to provide its customers with the best-in-class end-to-end shopping experience and understands that behind every small electronic there are countless memories.
TATA Tea Premium
TATA Tea Premium, the flagship brand of Tata Tea launches its #DeshKiJhanki initiative, celebrating the rich contributions of our states to India@75 via an immersive Republic Day parade. In line with the brand’s hyper-local approach, the latest campaign allows users to enjoy an immersive experience through a 360-degree viewing of 3D Jhankis, and an impactful narrative that brings alive iconic moments and events from the states of India
The brand has also launched an exciting new film that showcases the ‘DeshKiJhanki’ concept in a Pop-up story book format, which is also a curtain raiser for the virtual parade on 26th January.
Orient Electric Limited
Orient Electric Limited, part of the CK Birla Group, has illuminated a number of landmark buildings and sites across India in the colours of the Indian flag, ahead of Republic Day, as part of its #OrientLightsUpIndia campaign. The company has used indigenously developed Façade lighting solutions to illuminate the iconic buildings, with the option to program lighting levels, colours, and effects through controllers.
Meesho
Meesho, the e-commerce marketplace, is commemorating the country’s 74th Republic Day with a special campaign capturing India’s cultural diversity and how it can be a force multiplier in unlocking opportunities.
The campaign is an immersive journey of pride that starts in our capital and goes across the length and breadth of the country, showcasing India as “The New Land of Opportunity”.
Koo
As India gears up to celebrate its 74th Republic Day, Koo, the Indian microblogging platform, is launching a campaign that promises to capture the true spirit of patriotism. The campaign, #TogetherWeKoo, aims to give a platform to the voices of the people, in the language of their choice, to express themselves freely, and live upto the platform’s ideology of inclusivity.
Starting on 21st January, the campaign started inviting users to participate in soulful poetry. The journey begins with Koo posting a grid of multiple stanzas of a poem and inviting users to submit their comment as entries to be included in the final poem, which will be revealed at the end of the campaign. Each day of the campaign will be dedicated to one of the 10 Indian languages available on Koo.
ITC Master Chef Creations
ITC Master Chef Creations, celebrates the flavours of Republic Day 2023 with a special, ecologically-friendly initiative. With every order of ITC Master Chef’s delectable gourmet food, the brand is sending a plantable seed paper Indian flag to consumers. ITC Master Chef Creations is the first cloud kitchen to launch this initiative as an ode to the nation’s diversity and unity.
Further, with this initiative the brand aims to bring a change and help people use the Indian Flag responsibly. All you have to do is plant the vegetable seed flag in a pot of soil, water it, nurture it and soon you’ll be able to proudly display a plant.
Tiki
To commemorate India’s 74th Republic Day, short video community – Tiki, announced the launch of ‘One Nation. One Community’ campaign. The campaign encourages its users to share videos and celebrate the historic day by extending a helping hand to people in need using the #EkSewaDeshKeNaam.
The campaign reflects Tiki’s efforts to cultivate a sense of community amongst the users and support underprivileged families with the support of Tiki’s strong 500000 creators who participated.
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