Dabur India, an Ayurveda Personal Care company, flagged off its launch of Dabur Cool King Thanda Tel, marking its entry into the Cooling Oil category.
The company has teamed up with Rediffusion to launch a musical ad featuring Bollywood actor Nora Fatehi. An integrated campaign, encompassing television, print, and digital media, has been launched to communicate the new product and its benefits.
Watch the film here:
https://youtu.be/DTMRZFrVGTY
The agency’s creative team includes Ramendra Vasishta, Rigved, Neilloy, and Shantanu. Puneet Malhotra is the director, and Lucifer Films is handling the production.
The new Dabur Cool King Thanda Tel has a chill tube with peppermint cooling crystals. It is prepared with specially selected 11 Ayurvedic herbs that are known for their benefits in relieving stress and fatigue, informed an official statement.
