Mumbai: Sexual health & wellness brand Bold Care has announced its partnership with Bollywood superstar Ranveer Singh. He has joined as the co-founder, marking a significant step in the brand’s mission to normalize conversations about men’s sexual health and empower them to prioritize their well-being.
This announcement comes on the heels of Bold Care’s wildly successful #TakeBoldCareofHer campaign, which featured Singh in a series of humorous and thought-provoking videos that tackled common misconceptions and taboos surrounding men’s sexual health.
The campaign resonated deeply with audiences, sparking nationwide conversations and driving a surge in brand awareness. The video got 12 mn view within 8 hours of launch on Instagram additionally Bold Care became #9 trending on twitter post the video campaign release and the campaign reached #1 on google trends in the entertainment category.
Rajat Jadhav, Founder & CEO of Bold Care, shared his enthusiasm about Ranveer’s involvement, stating, “Ranveer’s energy, authenticity, and commitment to breaking stigmas perfectly align with our brand values. The #TakeBoldCareofHer campaign was a game-changer, and his co-foundership is a testament to his belief in our mission. We’re confident that with Ranveer on board, we can reach even more men and create a positive impact on their lives.”
This partnership marks a significant milestone for Bold Care, solidifying its position as a leading advocate for men’s sexual health in India. With Singh’s influence and Bold Care’s commitment to innovation and education, the brand is poised to make a lasting impact on the lives of millions of men across the country.
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