India: Radio City, India’s premier radio network known for its innovative programming and strong audience connection, proudly ventures into short film production with the launch of ‘Puduma – Season of Pranayam’ on its Malayalam YouTube channel. This initiative marks the debut of Radio City Originals (Malayalam), aimed at enhancing India’s media landscape. The film, created by a talented in-house team of 15 over 30 days, showcases Radio City’s commitment to delivering high-quality, emotionally resonant content.
Set against the festive backdrop of Onam, ‘Puduma’ celebrates renewal and togetherness. This romantic comedy follows a newly married couple as they navigate the joys and challenges of their first Onam together. With its universal themes of love and new beginnings, the story is designed to resonate with viewers of all ages.
By expanding into this new domain, Radio City reinforces its position as a versatile and forward-thinking brand. The network continues to explore innovative ways to connect with audiences in the digital era, successfully blending audio, digital, and visual content to create a unique niche in the private FM segment.
Ashit Kukian, CEO of Radio City, remarked, “With Radio City Originals (Malayalam), we are thrilled to bring forth narratives that resonate deeply with our audience. ‘Puduma – Season of Pranayam’ reflects our dedication to deliver compelling content that not only entertains but also connects on an emotional level. As part of our ongoing Radigitalization strategy and quest to reach new audiences, this endeavor reinforces the manner in which we innovate and expand our offerings, catering to diverse audience preferences.”
Radio City’s entry into short film production marks a significant milestone in its journey of innovation and audience engagement. Viewers are encouraged to stay tuned for ‘Puduma – Season of Pranayam‘ as it unfolds on YouTube, promising a delightful cinematic experience for audiences around the globe.
With its focus on on-the-go, bite-sized content that provides a creative escape, Radio City is excited to explore more projects like this, tapping into the growing demand for engaging and refreshing entertainment.
