Chennai : The competitive world of consumerism has made single income Family, a rare breed today. Either the House wife or other members of the family have started to set out to support the Head of the family, by going out to earn, whatever is possible by them. Though emerging service Industries like the IT & ITES including the financial sector, has given a lot of full time & part time jobs, starting on our own and becoming an entrepreneur on our own provides lot of advantages too. Understanding this feeling which is prevalent among large masses, the No. 1 Tamil news channel Puthiyathalaimuarai TV, has stepped into doing a separate segment of Program for Small Entrepreneurs.
The new Segment titled “Siruthozhil” will be aired on all days of the week at 9.00 AM. This segment tutors a young enthusiast with every aspect of the small scale Industry right from an Introduction to the Industry, with information on the demand and supply status…. Training Facilities available for various categories of people at various places…. A demo of how to do the Manufacturing works…. The Places and cost at which one can procure the Machinery and necessary Raw materials required for the respective Industry…. The means by which one can mobilize the capital required for the Industry like Bank Loan and subsidies available from Government …. Guidance in preparation of Project report for getting financial assistance….
This segment which carried guidance to start small scale industries like Non Woven Fabric Products, Jute Products and Areaca Products in the last weeks, also has plan to cater to the agro based industry enthusiast by giving them information on Country Chicken Farming, Rabbit farming and Ornamental Fish culture, apart from the plans to provide information on Service sector Industry opportunities. Earlier the program Sikknam….. Semippu…. Selvam… aired in the channel has earned a name for itself among the house wives and female audience, with the introduction of Siruthozhil, has now started attracting common man and youth in particular to think of starting a new life with the guidance of the program “Siruthozhil”
The program “Siruthozhil” in particular has evoked a good response among those, who spend their leisure time at home to look for opportunities to male their time to turn it as meaningful and resourceful.