Pristyn Care has roped in television actress Shivangi Joshi to launch a nationwide campaign to educate and spread awareness about PCOS and help women improve their lives.
Polycystic ovary syndrome or PCOS is a common disorder that can cause irregular periods, infertility or gestational diabetes in women.
Commenting on the initiative, Dr Shaloo Varma, SVP-Medical Directorate at Pristyn Care said, “Every month, Pristyn Care receives 10,000+ queries from women enquiring about reproductive and sexual health services. The most common condition treated by us under gynecology is PCOS, as it impacts a majority of women experiencing symptoms such as irregular periods, heavy flow during periods, abdominal pain, excessive weight gain, acne and infertility. Women in the workforce who experience a high degree of menstrual cramping because of PCOS have to miss important meetings and work. This also causes additional stress and anxiety for them. According to external studies, up to 60 per cent of women with PCOS also suffer from mental health issues. Through this initiative, we will focus on helping women suffering from PCOS to provide holistic care and support.”
Commenting on the association, famous television actress Shivangi Joshi said, “I understand the challenges we face with our overall health. I have seen many of my friends struggling with PCOS and being embarrassed about the issues. Weight gain, acne, mood swings – battling with tons of side effects because of PCOS has caused stress in their lives. Today, I pledge to spread awareness about PCOS and would encourage everyone to use Pristyn Care’s helpline to address these health challenges.”
Commenting on the tech capabilities and synergies, Harsimarbir Singh, Co-founder at Pristn Care said, “Incase of mental discomfort, people often turn to technology-mediated solutions to seek counseling. Helplines are one of the most accessible ways for people to connect with a counselor and seek comfort. For women battling with PCOS, we’ve launched a centralized helpline system that allows women to choose from expert gynecologists and therapists, allowing them to chat on the platform and get personalized care. The success of the helpline can be gauged that on several occasions we have diagnosed serious health conditions which in turn improves the quality of patient’s life.”
The campaign is live on the brand’s social media channels.