JustWatch has released its latest SVOD market share insights for Q1 2025, measuring user interest across major streaming platforms in the United States. This quarterly update reflects the behavior of over 17 million monthly users across JustWatch’s apps and website from January 1 to March 31, 2025.
SVOD Market Shares in Q1 2025
In a highly competitive landscape, Prime Video edged out Netflix to claim the leading position in Q1 2025 with a 21% market share. Netflix followed closely with 20%, making it a tight race at the top. Max secured third place at 13%, narrowly ahead of Disney+ at 12%, while Hulu held 10% of the market, closing the gap between them and the top three.
The remaining platforms—including Apple TV+, Paramount+, and niche services like Peacock and Starz—collectively accounted for the remaining share of the market. These figures reflect shifting user preferences as viewers navigate an increasingly fragmented streaming landscape.
Market Share Development in Q1 2025
Short-term growth trends between December 2024 and March 2025 showed modest but notable shifts. Disney+ and Starz each gained +1%, signaling increased user interest. In contrast, Paramount+ experienced the most significant drop, falling -2% over the same period. Most major platforms—including Prime Video, Netflix, and Hulu—remained stable throughout the quarter, suggesting consistent user engagement at the top.
Year-over-Year Comparison
Comparing Q1 2025 to Q1 2024, Peacock Premium and Starz demonstrated the strongest growth, each up +1% on average. Disney+ also showed positive momentum, while Paramount+ saw the largest decline at -2% year-over-year. Max and Netflix each slipped slightly with -1%, despite remaining major players in the U.S. streaming ecosystem.
Methodology:
JustWatch’s Market Shares are calculated based on user interest in our website, TV, and mobile apps. User interest in the United States is measured by adding movies or TV shows to their watchlist, clicking out to a streaming service or filtering multiple streaming services and marking titles as “seen”.
