Prime Focus Limited delivered post production services for some of the most successful and widely recognized advertisements in 2016, thereby stamping its authority as the market leader in this space.
As per a recent study, the world’s largest independent and integrated media powerhouse expanded its advertising kitty by 60%, resulting in a highly prolific 2016 for the company. Key takeaways from this study are:
- Prime Focus delivered post production creative services to some of the most popular ads in 2016. To name a few, the list consists of Dubai Tourism – Be my Guest with 2 mn viewson YouTube, Bajaj V for Vikrant with 3.8 mn views, Ariel – Share the Load with 2.5 mn views, and Cadbury Silk Puppet Ad with 1.9 mn views among others
- The company delivered maximum number of projects for the FMCG sector, accounting for 47%of total number of ads delivered across industries. Telecommunications, Automobiles, Durable and Luxury goods, Tourism, Govt and Social cause and E-com and Online Portals accounted for the rest of the pie
- Delivered a total number of 125 CG-VFX ad projects, including 3109 Hours of Gradingand 25,888 Hours of offline editing
- Some of top brands worked on in 2016 are BMW, Flipkart, Reebok, Cadbury, Coca-Cola, Incredible India and Jio
Prime Focus has highlighted its growth achieved during 2016 with an exhaustive info-graph as following:
