Saturday, December 13, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Events

Prasar Bharati to work for Largest width of coverage of DD & AIR : Arun Jaitley

by MN4U Bureau
May 7, 2015
in Events, Featured
Reading Time: 2 mins read
A A

Share Share ShareShare

New Delhi : Emphasising on objectivity in news, Union Minister Arun Jaitley today said while there is a deluge of channels with “anchor-driven” content, there is still a huge space to cater to audience which is starving for “facts” and coverage of events outside the national capital.

The Information and Broadcasting Minister, who was speaking at an event where he launched the DD News mobile app, said it is one of the agendas of Prasar Bharati, Doordarshan and All India Radio to have the largest width of coverage and give facts.

“Even though we have been flooded with channels, newspapers, the news available is of events which the concerned channels or the anchors or editors consider to be news. There is a vast amount of activity taking place in the country and all over,” Jaitley said.

He stressed that objective news should never be a casualty.

He added that while there is a value for “competitive news” or “anchor-driven news”, there is also a huge space and “almost a starvation” for just knowing the facts.

In this situation, he said, the viewer has to change his habits. There is need to know about the world, politics, economy and what is happening all over India, which is not just Lutyens’ Delhi, Jaitley said.

“Therefore I find it is a combination of the anchor- driven news channels where news is confined to what happened in Lutyens’ Delhi, there is a place for that. Obviously, you have to tune into that. At the same time, if you want to know the vast news of what is happening all over, a few minutes of watching BBC, few minutes Doordarshan, gives at least me, a much bigger picture,” Jaitley said.

Speaking about Prasar Bharati apps, he said their capability would depend on objectivity and constant updating. News these days is important, till the next important event happens, he said.

Referring to the e-book ‘India 2015’, which he also launched, Jaitley said it is almost an encyclopedia. An e-book of the I&B ministry was also unveiled.

Minister of State for I&B Rajyavardhan Rathore, I&B secretary Bimal Julka and Prasar Bharati CEO Jawhar Sircar were among those present at the event.

Tags: AIRAll India RadioArun JaitelyBimal JulkaDD News Mobile appDoordarshane-book India 2015Jawahar SircarPrasar BharatiPrasar Bharati appRajyavardhan Singh Rathore

RECENT POSTS

Etude launches first-ever India-inspired Fixing Tint Collection with Palak Tiwari
Events

Etude launches first-ever India-inspired Fixing Tint Collection with Palak Tiwari

December 13, 2025
0

Mumbai: Etude, the globally loved Korean beauty brand, has announced the launch of its first-ever India-inspired Fixing Tint collection, unveiled...

Read moreDetails
IPRS brings artistry and creator support to Goa with December initiatives
Events

IPRS brings artistry and creator support to Goa with December initiatives

December 11, 2025
0

Mumbai: The Indian Performing Right Society (IPRS) is set to spotlight India’s rich musical diversity and empower creators with two...

Read moreDetails
Agenda Aaj Tak Returns for its 13th Edition with India’s Most Influential Voices
Events

Agenda Aaj Tak Returns for its 13th Edition with India’s Most Influential Voices

December 9, 2025
0

Mumbai: Aaj Tak, India’s leading Hindi news channel, is set to host its flagship thought-leadership initiative, Agenda Aaj Tak, in...

Read moreDetails
India Today Hosts Exclusive Moscow Roundtable Ahead of President Vladimir Putin’s Visit to India
Events

India Today Hosts Exclusive Moscow Roundtable Ahead of President Vladimir Putin’s Visit to India

December 3, 2025
0

New Delhi: In a landmark initiative, India Today, India’s leading news platform, in association with BnW Developers a leading name...

Read moreDetails
CNN-News18 announces Indian of the Year 2025: Jay Shah Takes Outstanding Achievement, Harmanpreet Named Champion of the World, Check Full List
Events

CNN-News18 announces Indian of the Year 2025: Jay Shah Takes Outstanding Achievement, Harmanpreet Named Champion of the World, Check Full List

December 2, 2025
0

New Delhi: CNN-News18, India’s No.1 English News channel, celebrated the 15th edition of star-studded ‘Indian of the Year’ on 28th...

Read moreDetails
Business Today Golf 2025–26 tees off with 26th edition in Hyderabad
Events

Business Today Golf 2025–26 tees off with 26th edition in Hyderabad

November 29, 2025
0

Mumbai: Business Today Golf 2025–26 is ready to tee off its landmark 26th edition with a grand opening in Hyderabad...

Read moreDetails

LATEST NEWS

Asian Paints launches Apex Ultima Protek campaign featuring Chess Grandmasters Anand and Gukesh

Asian Paints launches Apex Ultima Protek campaign featuring Chess Grandmasters Anand and Gukesh

December 13, 2025
Cricket, Culture, Nostalgia, and Viral Moments kept the nation scrolling: Instagram India 2025 Year-in-Review

Cricket, Culture, Nostalgia, and Viral Moments kept the nation scrolling: Instagram India 2025 Year-in-Review

December 13, 2025

ANALYSIS

Cricket, Culture, Nostalgia, and Viral Moments kept the nation scrolling: Instagram India 2025 Year-in-Review
Analysis

Cricket, Culture, Nostalgia, and Viral Moments kept the nation scrolling: Instagram India 2025 Year-in-Review

December 13, 2025
0

Mumbai: Instagram has released its 2025 Year-in-Review for India, highlighting the trends, cultural moments, and personalities that dominated the platform...

PEOPLE

Gaurav Nijhawan named Head of Marketing at MTC-PAM
People

Gaurav Nijhawan named Head of Marketing at MTC-PAM

December 13, 2025
0

MUMBAI: MMTC-PAMP, a LBMA-accredited Gold & Silver refiner, has announced the appointment of Gaurav Nijhawan as the head of marketing....

MARKETING

Christmas searches surge 298% as India’s Qo4 engagement extends beyond Diwali: Taboola Report
Marketing

Christmas searches surge 298% as India’s Qo4 engagement extends beyond Diwali: Taboola Report

December 13, 2025
0

Mumbai: India’s digital audience demonstrated sustained engagement throughout the final quarter of 2025, according to a report by Taboola Newsroom....

Subscribe to Newsletters

ADVERTISING

Shailja Varghese Steps Down as Omnicom Media Group India’s Chief Content Officer Amid Industry Shifts
Advertising

Shailja Varghese Steps Down as Omnicom Media Group India’s Chief Content Officer Amid Industry Shifts

December 12, 2025
0

Mumbai: Omnicom Media Group India’s Chief Content Officer, Shailja Varghese, has exited the organisation, marking one of the first senior-level...

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

Beyond Vanity Metrics: Why 2025 Became the Year of Meaningful Influence
Authors Corner

Beyond Vanity Metrics: Why 2025 Became the Year of Meaningful Influence

December 13, 2025
0

For years, influencer marketing in India grew on a foundation of shallow indicators—follower counts, likes, and impressions. These vanity metrics...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Beyond Vanity Metrics: Why 2025 Became the Year of Meaningful Influence

Beyond Vanity Metrics: Why 2025 Became the Year of Meaningful Influence

December 13, 2025
Asian Paints launches Apex Ultima Protek campaign featuring Chess Grandmasters Anand and Gukesh

Asian Paints launches Apex Ultima Protek campaign featuring Chess Grandmasters Anand and Gukesh

December 13, 2025
Cricket, Culture, Nostalgia, and Viral Moments kept the nation scrolling: Instagram India 2025 Year-in-Review

Cricket, Culture, Nostalgia, and Viral Moments kept the nation scrolling: Instagram India 2025 Year-in-Review

December 13, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.