Mumbai: Piramal Pharma Limited’s India Consumer Healthcare (ICH) has launched its new campaign, #SwitchToSofter, for its flagship baby care brand, Little’s®. The campaign introduces Little’s Fluffy Soft Diaper Pants, designed with superior imported materials to ensure 12-hour absorption, anti-rash protection, and a wetness indicator—delivering enhanced softness and comfort for babies.
Actress Yami Gautam has been announced as the new brand ambassador for Little’s, starring in the campaign to encourage mothers to choose softer and safer diapers for their babies. The brand aims to empower parents with informed choices, emphasizing quality and comfort. To further assure consumers, Little’s is offering a money-back guarantee, ensuring confidence in their products.
Sai Ramana Ponugoti, CEO, Piramal Consumer Healthcare, said, “With the rise of urbanization, greater exposure to global trends, and growing awareness about child health and hygiene, the expectations of new mothers in India have increased significantly for baby care products. Today, new mothers demand a diaper that guarantees not only absorption but also gentle softness to protect delicate baby skin. Little’s Fluffy Soft Diaper Pants have been thoughtfully designed to meet these needs with comfort, protection, and innovation.”
Yami Gautam, speaking about her association with Little’s, shared, “As a new mother, I am incredibly happy to partner with Little’s, a brand that truly understands the needs of both babies and mothers. Motherhood is a beautiful yet challenging journey, and having Little’s by my side makes it easier. The launch of Little’s Fluffy Soft Diaper Pants exemplifies their commitment to ultimate comfort, enriching the softness experience for babies. This focus on comfort helps keep my baby relaxed, allowing me to enjoy motherhood with less stress.”
Founded in the 1980s, Little’s® has become a household name in baby care, offering a wide range of products catering to babies from birth to two years. Its product portfolio includes diapers, wipes, feeding essentials, toys, and baby personal care items, all trusted by parents across India.
