New Delhi: Pidilite Industries has appointed Sandeep Tanwani as its new Chief Marketing Officer (CMO). Tanwani succeeds Manish Dubey, who has been promoted to the role of Chief Business Officer for Fevicol, the company’s flagship product.
Tanwani joins Pidilite from Unilever, where he served as Vice President of Unilever Professional & Homecare Transformation for South Asia. In his previous role, Tanwani led the development of a transformative B2B business model for Unilever, blending marketing, research and development (R&D), supply chain, and go-to-market strategies to deliver innovative solutions for business operators. This initiative operated as a startup within Unilever, leveraging the corporation’s broader ecosystem to achieve impactful results.
With over 25 years of experience in business strategy, brand development, communications, digital marketing, and supply chain management, Tanwani brings a wealth of expertise to Pidilite. His global experience includes leadership roles in brand portfolio building, P&L management, and international marketing, along with a proven track record of delivering innovation in category strategy and brand communications.
Tanwani holds an MBA from XLRI Jamshedpur and a degree in engineering from Gujarat University. His career began at Reliance Industries, before he transitioned to Unilever, where he spent over two decades contributing to the growth of the company’s fabric solutions and skincare categories.
Manish Dubey, who was previously CMO, will now focus on Fevicol, further strengthening the brand’s leadership in the adhesives market.
