Mumbai: Pepperfry, an e-commerce furniture and home décor company, has unveiled its latest mattress brand, CLOUDDIO, with the refreshingly unconventional campaign ‘Lazy Knows What Lazy Wants.’ The campaign challenges the hustle culture and instead embraces relaxation as a lifestyle.
CLOUDDIO isn’t just a mattress—it’s a statement for those who know the art of doing nothing. Whether it’s guilt-free snoozing, turning the bed into a second home, or perfecting the lounging experience, CLOUDDIO is designed for binge-watching, snacking, scrolling, and ultimate comfort.
Rather than viewing laziness as a flaw, the campaign highlights how rest and relaxation are essential for well-being, reducing stress, and even boosting productivity. CLOUDDIO is crafted for those who don’t just sleep but truly live in their beds.
Hussaine Kesury, Chief Business Officer at Pepperfry, shared, “CLOUDDIO isn’t just a mattress; it’s a rebellion against hustle culture. With ‘Lazy Knows What Lazy Wants,’ we’re celebrating those who take their relaxation seriously and embrace the slow life without guilt. We believe comfort is more than just sleep—it’s about creating a space where you can truly unwind, recharge, and be yourself. CLOUDDIO is crafted for those who make their bed the coziest place on earth, and we’re proud to be their partner in ultimate relaxation.”
