MUMBAI: Modi Naturals, a multisource cooking oils and olive oil company is expanding its portfolio with the launch of its new pasta range under the Oleev Kitchen brand. By tapping into the multi-grain pasta category, Oleev Kitchen aims to capture the market with healthier alternatives, with a mission to deliver high-protein and fiber rich pasta, without compromising on the taste. The company has roped in Bollywood Actress Chitrangda Singh for the launch campaign.
Pasta being a staple now in most households across the country, the new multigrain pasta the company hopes will strengthens its foothold in the health-conscious and nutritious food products category. Combining four grains – Chickpea, Jowar, Brown rice and Durum Wheat, Oleev kitchen multigrain pasta becomes the perfect choice for health-conscious customers looking for healthier alternatives to traditional pasta.
Akshay Modi MD Modi Naturals said, “Oleev Kitchen has always been committed to providing healthy and flavourful food choices. There is a general perception among consumers, that something which is healthier or made using multi-grains would not be tasty, however through our dedicated R&D, we have successfully developed a pasta that combines the benefits of multiple grains whilst delivering the same taste and texture. We are confident that this pasta will resonate with health-conscious consumers who refuse to compromise on taste.”
Oleev has roped in Bollywood actress, Chitrangda Singh for the digital campaign that focuses on healthy eating. The actress the company explains is known for her commitment to a well-balanced lifestyle, perfectly embodies the spirit of Oleev Kitchen. With her journey and influence, her partnership with Oleev Kitchen aims to elevate the brand’s mission of providing clean and healthy eating. Further endearing their innovative products, like the new Multigrain Pasta, to those seeking a healthier lifestyle.
It is currently available on Amazon and the brand’s D2C website (www.modiretail.com) under 2 SKUs – Multigrain Macaroni 400gms and Multigrain Penne 400gms. The brand also has other variants as part of their ‘Zero Maida’ pasta portfolio such as penne, fusilli, spaghetti and macaroni.
Oleev Kitchen added that it has always been committed to providing healthy and tasty food options. But with its foray into multigrain pasta, it aims to take its pasta portfolio to the next level.
This partnership between Oleev Kitchen Multigrain Pasta and Chitrangda is a step towards reassuring individuals to make healthier cooking choices without compromising on taste.
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