Mumbai: Ofis Square, a provider of coworking and managed workspace solutions in India, has made a groundbreaking move by signing Bollywood actress Shraddha Kapoor as its first-ever celebrity brand ambassador. This innovative partnership marks a significant shift in how flexible workspaces are perceived and marketed in India, with the tagline “Future Works Here.”
Saroj Mittal, Promoter of Ofis Square, expressed her excitement, stating, “We are thrilled to welcome Shraddha Kapoor to the Ofis Square community! Her journey as an accomplished actress and influential personality resonates with the spirit of innovation that defines Ofis Square.”
This partnership aims to challenge traditional stereotypes in celebrity endorsements, bringing coworking into the mainstream. “With her support, we aspire to deepen our market reach and empower India’s entrepreneurs and startups, establishing our brand as a frontrunner in this fast-evolving workspace industry,” added Mrs. Mittal, who is also known for her philanthropic efforts.
Shraddha Kapoor shared her enthusiasm for the collaboration, saying, “I am thrilled and proud to represent Ofis Square, one of India’s most vibrant workspaces. It is inspiring to see how Ofis Square stands out as a place where creators and entrepreneurs can thrive.”
Ofis Square plans to revolutionize the coworking concept and is poised for aggressive expansion, aiming to roll out 10 million square feet of workspace across India in the coming years.
As India’s economy continues to soar, the collaboration with Shraddha Kapoor is expected to bring a fresh wave of energy and innovation to the coworking sector, setting new benchmarks for the ambitious business community.