Mumbai: Beauty giant Nykaa just celebrated its 13th birthday, and true to its style, it skipped the usual glitz and went all-in with peak internet energy—roping in none other than meme legends Parveen, Darshan, and Rakesh to headline the campaign.
In a digital-first birthday campaign that’s as chaotic as it is iconic, Nykaa ditched the candles and cake for viral charisma and unexpected vocals. For the first time ever, the internet’s favorite trio stepped out of meme mode and into melody mode—forming what can only be described as a chaotic acapella band.
“When you’ve spent 13 years making India look (and feel) fabulous, you don’t throw a birthday bash, you break the internet (on purpose),” the brand stated.
“It’s chaotic, it’s melodious (depending on how high or low your standards are), and it has peak internet energy, exactly how we like it.”
Each character brings their signature vibe:
- Parveen, the dancing queen whose hooksteps have baffled every choreographer
- Darshan, bringing soul (and satire) to every beat
- Rakesh, dishing out honest beta-wisdom we never asked for but totally need
Together, they’ve launched a campaign video that blends meme nostalgia with musical misadventure—tapping directly into the pulse of India’s digital youth culture. [Watch the campaign here → My Nykaa – Instagram Feed]
In parallel, Nykaa is running a massive birthday sale with:
- Up to 50% off on beauty favourites
- Free gifts with every order
- A GameZone loaded with daily giveaways and hidden goodies
- Flash sales, hot new drops, and exclusive launches
“Because when you’re Nykaa and you’ve spent unstoppable years glamifying India, you celebrate with nothing less than peak internet royalty,” the brand added.
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