Omnicom Group’s OMD has won the integrated media duties for skincare brand Nivea in India. The account was retained following a multi-agency pitch. The agency will continue to handle the mandate from its Mumbai office.
OMD has handled the account in India for close to nine years, while it enjoys a strong partnership with Nivea’s parent company Beiersdorf globally.
Anisha Iyer, CEO of OMD India, said “OMD has been producing great results over the last 8.5 years that have helped Nivea grow. Our dedicated efforts towards the talent transformation agenda have re-energised the relationship with Beiersdorf, which makes us immensely proud. We look forward to building further on the strong foundations of our relationship and helping the business scale to new heights in India with the Omni product suite and data-led expertise.”
Omni is Omnicom Group’s people-based marketing and insights platform to define personalised consumer experiences at scale across creative, media, CRM and other practice areas.
Neil George, Managing Director, NIVEA India, said, “With today’s rapidly evolving consumer journeys and shifting sentiments driving the intersection of creativity, media, data and innovation, it is vital for us to resume our journey with a partner who understands our growth ambitions and supports the length and breadth of our goals. OMD’s capability of driving strategic conversations upstream, refreshed team of media mavens and best-in-class data-led thinking and tools, aligned with what our need of the hour is. We’re pleased to be continuing this journey with them and look forward to seeing their data-driven expertise at play as we work to achieve sustainable growth over the coming years.”
