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Home Featured

News18 India announces election week leadership in a print campaign

by MN4U Bureau
December 20, 2022
in Featured, Print
Reading Time: 1 min read
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News18 India has announced leadership for week Gujarat and Himachal Pradesh went to polls.

In a front page ad in the Delhi Edition of Indian Express, the news channel said that it had a total reach of 2.04 crore people on December 8 (counting day for Gujarat and Himachal Pradesh), exceeding the reach of AajTak which stood at 1.68 crore (BARC; Cumu reach, NCCS All 15+, Market: HSM, Wk 49’22, 24 Hrs, Thursday).

The channel garnered 15.2% market share (BARC; market share%, NCCS All 15+, Market: HSM, Wk 49’22, 24 Hrs, All days). Whereas, the market share for Aaj Tak stood at 13.6%.

The channel stayed 12% ahead of Aaj Tak in the week Gujarat & Himachal Pradesh went to polls and results were announced.

Tags: Aaj TakIndian ExpressNews18 Indiaprint

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