In March 2024, News18’s Bangla, Odia, Assam North East, Kannada, and Gujarati language channels excelled on social media platforms.
News18 Kannada: Securing the top spot with 161 million views combined from YouTube and Facebook, the channel outpaced competitors like TV9 (160 million views) and NewsFirst Kannada (144 million views).
News18 Gujarati: Achieved the highest viewership on Facebook and YouTube, totaling 197 million views, surpassing VTV News with 71 million views and TV9 Gujarati with 64 million views.
News18 Odia: News18 Odia leads with 111 million views on YouTube, surpassing OTV and Kanak News, positioning itself as the top performer on the platform.
News18 Assam Northeast: Delivered an outstanding performance garnering 92 million views on YouTube and Facebook combined. The channel outperformed both DY365 with 60 million views and Pratidin Time with 38 million views.
News18 Bangla: Attained the highest viewership on Facebook with 131.1 million views. The channel surpassed competitors, ABP Ananda with 129.1 million views and R Bangla with 54.3 million views.
The sources for the above views are: March’24, Crowdtangle, and SocialBlade
News18 language cluster channels showcase increasing influence in the digital landscape through impressive performance, audience engagement, innovation, and setting new benchmarks.