Nestlé Milkybar has launched a campaign titled ‘Imagine karo, kuch naya seekho,’ highlighting how a slight nudge from the mother to imagine leads to fun learning for the child.
Set against a backdrop of a football field, the film begins with a child failing to score a goal and becoming upset. However, her mother offers her a Milkybar and encourages her to imagine and concentrate on the game. After taking a bite of the Milkybar, the child envisions the path to goal and executes it flawlessly.
Watch the film here:
Commenting on the launch of the campaign, Rupali Rattan, Head – Confectionery Business, Nestlé India, said, “We wanted to build on the world that MILKYBAR has created – one of imagination, learning and curiosity. We wanted to focus on this strong mother child bond and how she can subtly nudge the child to unlock learning by the power of their own imagination.”
Commenting on the launch of the campaign, Joy Chauhan, Chief Client Officer – Wunderman Thompson South Asia & Managing Partner, Wunderman Thompson Delhi, said, “With the new MILKYBAR thematic, we aim to build brand relevance with mothers and children with the message ‘Imagine karo, kuch naya seekho’. It leverages the concept of learning new things while they engage in imaginative play everyday. The commercial is an entertaining reminder that Milkybar believes that a kid’s imagination must be nurtured and MILKYBAR is the best way to do it.”
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