Mumbai: Naturals Ice Cream, the iconic homegrown brand renowned for its simple three-ingredient philosophy—milk, sugar, and fruits—has added a fourth ingredient to its legacy: creativity. To celebrate its 40th anniversary, the brand has collaborated with some of India’s most talented illustrators, transforming its ice cream cups into miniature works of art.
This innovative initiative showcases exclusive designs by celebrated artists, including Chaaya Prabhat, Joyeeta, Sumouli Dutta, Neethi, Surabhi Banerjee, Prince Lunawara, and Annada Menon, among others. Each artist brought a unique flavor to the cups, with bold, whimsical, and interactive designs that celebrate the diversity and vibrancy of Indian art.
The collaboration turned Naturals’ ice cream cups into a canvas for creativity. From Neethi’s bold and contrasting patterns to Annada Menon’s whimsical and humorous sketches, each design tells a story that complements the brand’s ethos of authenticity and innovation. Customers now not only savor Naturals’ delectable flavors but also enjoy a visual treat that elevates the ice cream experience.
Extending the celebration to budding artists, Naturals launched a Children’s Day drawing competition, inviting young creators to showcase their talent. The winning designs now grace the ice cream cups, offering a platform for young imaginations to shine.
“The 40th Anniversary is a significant milestone for us,” says Siddhant Kamath, Director at Naturals Ice Cream. “Through our artistic collaborations, we celebrate the spirit of creativity and community that defines Naturals. By showcasing established artists and encouraging young talent, we are creating a unique connection between our unique ice cream flavours, art and our customers, making every visit a truly memorable experience for everyone.”
The artistic ice cream cups are now available at all Naturals outlets. Whether you’re a fan of Tender Coconut, Mango, or any of their 40+ flavors, your next scoop promises to be a feast for both the palate and the eyes.
