July 1st is celebrated as National Doctor’s Day in India to express profound gratitude towards the doctors. National Doctor’s day is celebrated to honor the birth and death of West Bengal Chief Minister and physician Dr. Bidhan Chandra Roy. On 2021 Doctor’s day- The Indian Medical Association has called for ‘save the saviors’ by improving the working condition of doctors and protecting them against violence.
The doctors and healthcare workers respond to the health crisis caused by the global pandemic and try to protect individuals, families, and communities in adverse situations with stretched resources, shortage of personal protective equipment (PPE), and other equipment.
Brands have taken the time out to thank the doctors who are the unexpected targets in the world’s fight against the COVID-19 pandemic.
Here we have listed a few National Doctor’s Day Campaigns:
Quaker
Recognizing the courage, resilience, and unwavering spirit of the Indian healthcare community, Quaker has created a special film – ‘#SalutingOurHeroes’, a tribute to the Real Fit heroes for their selfless efforts in keeping numerous families safe during the tough times. Released ahead of the upcoming National Doctor’s Day, the film focuses on inspiring and positive stories that talk about the incredible work done by the healthcare community in helping patients find the strength to recover from the trying situation caused by the pandemic.
The film opens with Michelin Star Chef and Quaker’s brand ambassador, Vikas Khanna, expressing his gratitude towards each member of the healthcare community, who are serving the nation extraordinarily by fighting this fight for us. The film unfolds with stories about the efforts of Real Life, Real Fit Heroes and showcases the relentless spirit of countless healthcare heroes across the country. Emotionally capturing the heart-warming stories of Real Life, Real Fit Heroes, the film features Dr. Jigmet Wangchuk, who built a Covid-specialty hospital in a remote area of Leh; Swati Bheemgaj from Bilaspur, a nurse from Bilaspur, who learned the sign language to communicate with a deaf and mute Covid patient; Manikandand, an ambulance driver from Puducherry who provided 24/7 free ambulance service to those in need and Shugufta Ara, a nurse from Srinagar, who not only helped deliver more than 100 babies of covid positive mothers but also took care of newborns.
Talking about the initiative, Anshul Khanna, Senior Director, Marketing – Foods, PepsiCo India, said, “Our healthcare heroes deserve our deepest gratitude and admiration for risking their lives to keep us and our families safe. The ‘# SalutingOurHeroes’ film is our humble gesture to salute the dedicated service, relentless efforts, and unwavering spirit of our healthcare professionals. As a tribute to our heroes, this powerful film not only showcases the feats of the incredible strength of our healthcare heroes but also fills us with hope, positivity, and inspiration. Keeping true to Quaker’s attribute of being ‘Fuel for the Real Fit’, we continue to support the healthcare community and are providing nutritious Quaker oatmeals* to hospitals across the country. As a brand that represents ‘Fuel for the Real Fit’, Quaker will continue to stand with the healthcare heroes during these challenging times.”
Tanishq
Tanishq has launched its latest film to celebrate the commitment of the healthcare community, this National Doctor’s Day. The film pays an ode to the Doctors for working tirelessly in the wake of the pandemic, and their families who have supported them through this crisis.
Written and conceptualized by Dentsu Webchutney, the film revolves around a frontline doctor, who is also a mother. Through the pandemic, she has been taking care of countless families and attending to the patients tirelessly and dutifully. With mentally and emotionally grueling hours spent at the hospital in the hope to save lives often made her stay away from her own.
As the film unfolds, viewers see a heartwarming mother-daughter relationship take the center stage, and the band plays a special role in helping the mother express her love to her daughter and further strengthen their bond, even as she continues to fight on the frontlines.
With this film, Tanishq pays a heartfelt tribute to the extraordinary strength of doctors and a resounding thanks to the entire medical community fighting for our safety in the time of Covid-19
CNN-News18
Commemorating National Doctor’s Day, CNN-News18 has announced a week-long programming line-up exemplifying the relentless drive of our doctors. The line-up will comprise special shows such as Warrior’s Talk that will capture the stories of doctors, their experiences of treating the patients, and ensuring their mental and emotional well-being.
Speaking on the campaign, Smriti Mehra, CEO – Business News Cluster, Network18, said, “As a responsible news channel, we, at CNN-News18, have always believed in driving impact through engaging conversations. With this campaign, we recognize the unwavering spirit and commitment of our doctors and the entire medical fraternity in these unprecedented times. #ExtraordinaryAmongUs aims to highlight the stories of bravery, and selfless service provided by the doctors.”
Sun Pharma
un Pharma has committed Rs. 100 crores towards these initiatives, which includes the donation of Covid-19 medicines to communities at large through local & state government institutions. For more than a year, doctors have been fighting the pandemic to save lives. Long stressful working hours, witnessing casualties, and maintaining distance from loved ones have become normal for them. These factors can result in stress & exhaustion not only for them but also for their families. To help them cope with the same, Sun Pharma has partnered with Mann Talks to provide doctors and their families with confidential emotional and psychological care by trained mental health professionals. Further, to educate doctors on mental health issues & enable them to take better self-care, multiple webinars will be held by experts.
Kirti Ganorkar, CEO – India Business, Sun Pharma, said, “Indian healthcare professionals have faced unprecedented challenges during the pandemic, and their determination to fight against all odds inspires us every day. Sankalp is a tribute to these heroes for their selfless acts of sacrifice and kindness. Through this initiative, we want to extend our gratitude to them and contribute to strengthening the healthcare ecosystem.”
To pay homage to doctors who have lost their lives to Covid-19, Sun Pharma is setting up an Education Fund for their children. The company will provide educational grants to the affected families through this fund.
Sun Pharma has launched a website, https://sunpharmasunkalp.com/ that gives more details on the initiatives under Sankalp.
Hamdard Laboratories
To salute and honor the efforts of doctors and frontline warriors on National Doctors Day, Hamdard Laboratories (Medicine Division), India’s most trusted Unani brand has launched an initiative to supplement and aid the efforts of doctors and frontline workers to fight the Covid-19 pandemic. Under the initiative, Hamdard Wellness Centers, located in Delhi, Ghaziabad, Kanpur, Bangalore, Hyderabad, and Patna, will be offering free health check-ups and consultations to patients, assist patients going through post Covid recovery, from 1st to July 5th. The initiative is a step to THANK the doctor’s community for their tireless work and lends support to their future endeavors.
Furthermore, Hamdard will also be offering a 10% discount on select medicines, among other attractive promotional offers as a part of their campaign. This initiative resonates with the brand’s vision and mission to spread awareness about the importance of holistic health and wellness, especially amidst the Covid-19 pandemic.
Commenting on the National Doctor’s Day initiative, Abdul Majeed, Chairman, Hamdard Laboratories (Medicine Division) said, “Today we stand proudly by our frontline warriors who have selflessly devoted themselves to take care of those afflicted by the pandemic. As our first line of defense against the pandemic, they have seen it all. To salute our doctors on National Doctors Day, we wish to express our heartfelt gratitude to them for their tireless work and for bringing good health and happiness to every home.”
Dineout
Dineout is acknowledging the relentless efforts of Indian medical practitioners who are at the leading edge of the country’s fight against COVID-19. The brand is offering doctors complementary Dineout Passport memberships as a token of appreciation for dedicating their lives to serving humanity in these trying times.
This initiative starting Thursday, July 1st, 2021 on the brand’s social media channels would require doctors to simply share their IMA certification to receive complimentary annual memberships of the country’s most premium dining out subscription service, Dineout Passport. This will offer doctors the opportunity to take a much-needed break, dine at their favorite restaurants with loved ones and let Dineout Passport take care of the bill. With incredible offers on dining out such as a minimum of 25% discount, 1+1 on food, drinks and buffets (whichever applicable) at thousands of the most premier restaurants and members-exclusive Dineout Pay cashback benefits, a Dineout Passport membership would go a long way in helping doctors create novel memories over a scrumptious meal
ABP
On Doctors’ Day, ABP Network saluted Indian medical professionals for their meaningful contributions towards the fight against Covid-19 through special programming initiatives on ABP News, ABP Majha, ABP Ananda, and ABP Ganga.
ABP News hosted the third edition of India v/s Corona e-Conclave. With an aim to understand the impact of COVID-19 in India and paving the way forward for vaccination in our country, this e-conclave delved into various crucial themes pertaining to the pandemic. ABP Majha and ABP Ananda, on the other hand, conducted a panel discussion on similar themes. ABP Ganga conducted interactions with doctors and key political leaders for its Doctors’ Day special programming.
MediBuddy
The new campaign revolves around humanizing doctors and brings to the fore the simple fact that doctors are more than just that, they are individuals like everyone else with hopes, dreams, and hobbies. The campaign focuses on getting to know who these doctors become when they keep their stethoscope and white coat aside, how is their personal life, family time, work-life balance, their social life, and their favorite pastime.
This Doctors’ Day, MediBuddy aims to salute doctors for their dedication, selfless service, and sacrifices. The campaign highlights the other- more personal side of doctors and thank them for their tireless efforts not by placing them on a pedestal but by showcasing the fact that there are so many facets in their lives. A doctor might be a good dancer, doodler, a great cook or a comedian while they are off duty. It is important to recognize the other talent and motivate them too. The campaign encourages individuals to thank doctors for their relentless support and also check on their doctors’ health once in a while.
Commenting on this initiative, Satish Kannan, Co-founder & CEO, MediBuddy said, “In critical times like these, it is important that we also bring some light moments for our warrior doctors. Our latest campaign #DoctorAwesome will not only help doctors to stay happy but also motivate them to excel in what they do. It is our time to make them feel special, check on them, and thank them for everything they do, at work and beyond work.”
https://www.instagram.com/p/CQu4M8yhgN8/?utm_medium=copy_link
https://www.instagram.com/p/CQu419JB-27/?utm_medium=copy_link
Godrej
Godrej & Boyce, the flagship company of the Godrej Group, on the occasion of World Doctor’s Day, paid tribute to the Doctors and healthcare staff at Godrej Memorial Hospital (GMH). The video, created by Creativeland Asia, captures the joy and satisfaction that Doctors bear in saving lives, even if it takes them to risk their own lives in doing so. The last 15 months witnessed doctors across the nation not just sacrifice meeting their families while practicing in Covid-19 intensive units, but several also lost their lives in trying to keep the country healthy and safe.
The video is a series of anecdotes shared by Doctors from Godrej Hospital. The company also paid a tribute to these doctors by sharing inspiring and extraordinary stories of the medical staff at GMH fighting all odds in the last year, with their employees along with customized greeting cards that their workforce can extend to their Doctors to express their gratitude.
The past year has also seen many doctors sacrifice their lives in the quest to save others. 798 doctors lost their lives in the second wave of Covid-19 and there cannot be a more suitable moment to honor these martyrs.
The series of videos highlighted ‘What keeps them going, day after day, month after unforgiving month’ during these challenging times.
The videos are available across their social media platforms.
https://www.instagram.com/p/CQyjC5IBAar/
Dr. KK’s Heart Care Foundation of India and MedTalks
Dr KK’s Heart Care Foundation of India (HCFI), a leading national non-profit organization committed to making India a healthier and disease-free nation, and MedTalks, a leading healthcare Learning and Patient Education Platform, celebrated the #HeroesWhoHeal this Doctor’s Day with a campaign. The campaign lauds healthcare practitioners associated with the NGO for their contribution and efforts in saving lives.
The day also marked the launch of Dr. KK Aggarwal Oration series, in the name of Padma Shri Awardee Dr. KK Aggarwal. The first-ever oration in the series will be delivered by Dr. Sanjiv Chopra, Professor at Harvard Medical School and New York Times Bestselling Author on “Dharma, Happiness, and Living with Purpose.” The session is being moderated by Shri Nalin S Kohli Renowned Advocate, Supreme Court of India, Indian politician, and former prime-time anchor of Doordarshan.
A video hailing the contribution of doctors and other healthcare professionals was also launched as part of the integrated campaign (https://youtu.be/xdXEJoJ6Hh0). The video has been made by Red Comet Films, a leading production house founded by Mr. Ankit Ahuja and it showcases how heroes rise during challenging times and work for the welfare of people without any expectations. It brings out the essence of a healthcare professional’s life.
Speaking about this, Dr. Veena Aggarwal, Trustee Dr. KK’ Heart Care Foundation of India (HCFI), said, “Padma Shri Awardee Dr. KK Aggarwal was one of the most pioneering doctors the country has had. He was always ahead of his time and the voice of the medical fraternity. Apart from the fact that we are acknowledging the efforts of our fellow healthcare workers on this Doctor’s Day, this campaign is also a befitting tribute to Dr Aggarwal himself, the man known as “the doctor with a stethoscope.”
Indian Spinal Injuries Centre (ISIC)
the Indian Spinal Injuries Centre (ISIC), New Delhi, today launched a campaign advocating the rights of doctors and respect for them as they continue to remain the only barrier between a constantly mutating COVID-19 virus and the people.
The campaign, titled #RespectDoctors, is launched ahead of National Doctor’s Day and asserts that violence against doctors in India is an emerging epidemic that undermines their selfless contribution to the wellbeing of humanity.
“The impact of violence is usually deeper than the marks on one’s body. Violent episodes leave a deep psychological impact on the doctors and noticeably decrease productivity – many have reported developing depression, anxiety, burnout, insomnia, and an inability to treat their patients without the fear of being under attack again. How can doctors not help patients get well? Violence against healthcare staff is not exclusive to the pandemic situation, and the law enacted last year has exerted limited impact – we still hear of such incidents. The doctor and patient ratio in India is only 0.7 per 1,000 patients less than 2.5 doctors per 1,000 patients, as mandated by the World Health Organization (WHO). Unless we curb the violent attacks against doctors, it will further reduce people’s access to quality and affordable healthcare care,” says Dr.H.S.Chhabra, Medical Director & Chief of Spine Service, Indian Spinal Injuries Centre, New Delhi.
https://www.instagram.com/tv/CQvaA4aD45V/?utm_medium=copy_link
Zed Black
To salute the undying spirits of our healthcare personnel, who have worked tirelessly saving millions of lives during the Covid-19 crisis, agarbatti brand Zed Black revived its flagship campaign, ‘prarthna hogi sweekar’ by launching its bestseller Zed Black 3in1 Agarbatti packaging dedicated to our frontline warriors, this Doctors Day.
“We believe these words “Thank You Frontline Workers” when reiterated, give a sense of much-needed gratitude and show unconditional respect towards their selflessness and every single effort they make for us without worrying about their own health and life. Therefore, as a national Agarbatti brand, Zed Black honors their relentless noble work in these troubled times. Using our pack and then extending the campaign to other mediums seemed the best way to show gratitude’, shared Ankit Agrawal, Director, Mysore Deep Perfumery House & Zed Black.
PLUC.TV
Doctors are the new content creators in the pandemic-stricken world. Many of them are sharing COVID-related information in the form of dance, comedy reels, short sketches, monologues, experience-based stories, or vlogs.
These stories have got great traction on pluc.tv channels and also helped people in critical times with information like how to use an oxygen cylinder at home, what’s the process to get vaccinated, what diet to follow as you recover from COVID-19, and more.
“Our platform not only helps creators tell stories but also gives them access to a 24*7 production support and multi-platform partnerships so that their stories can reach a higher audience. One of the most popular communities on our platform is on Health, and during the pandemic, we actually saw interest in it increase even more with doctors turning into first-time content creators to give the public access to the right and credible information. We also saw amazing content coming from nurses, sanitation workers, ASHA workers, ambulance drivers, COVID survivors, and more people.” said Tamseel Hussain, Founder & CEO – pluc.tv
“The idea was always to disseminate accurate information even from a remote part of the country where I am located. I was so glad that my content was able to help patients be well informed, even if in a small way so that they don’t believe on Whatsapp forwards and look for reliable information” – Dr. Abhishek Tandon, who is one of the active content creators on pluc.tv.
Morepen Laboratories
Morepen Laboratories employees create and dedicate an anthem, a doctors’ song, to express deep gratitude towards the doctors’ fraternity for their noble and selfless services 24/7 during the course of the Covid pandemic. The lyrics of the anthem, with its ‘knock knock’-cadenced theme reflect how the doctors have put in relentless hours and efforts to battle the virus to secure our safety and well-being. The anthem aspires to
acknowledge and underscore the commitment and determination evinced by the doctors by way of thanking them for their tireless interventions.
The peppy anthem is a collective result of employee participants across the country, as every individual in the organization could relate to the cause and excited to contribute. The gratitude seeps through, with passion being captured by the drift and rhythm of the captivating music composed by Rahul Harit. The sense of gratitude and passion is visible across the organization, the song was written by the CEO of the Pharma Division, videos were captured by individuals across the country, and the song was sung by Dinero Ash, a popular name in the Instagram community.
The anthem will be posted on social media assets of the company and will remind everyone of the sterling sacrifices of the part of doctors for the community at large.
