The Indian D2C beauty brand MyGlamm has launched its new ad film #GlammUpLikeAStar featuring brand ambassador and investor Shraddha Kapoor. The campaign highlights MyGlamm as a one-stop beauty destination of quality products, all available with one click on the MyGlamm app.
The new TVC has been launched around the partnership of the entertainment show Koffee with Karan. The new ad film is pegged on ‘Glamm Up Like A Star’ featuring the brand’s cult favourite products from 100 shades of amazing LIT lip colour, Mattest of Matte Ultimatte Lipstick and Superfoods Kajal and much more to explore when you download the app.
Commenting on the campaign, Sukhleen Aneja, CEO, Good Brands Co, The Good Glamm Group says, “The campaign #GlammUpLikeAStar is a true manifestation of how MyGlamm is the perfect glam beauty partner. All your beauty needs are just one click away on the MyGlamm App. The MyGlamm App is truly a one-stop destination for all beauty lovers. The TVC is pop, energetic, modern with an upbeat music track to lend to the pulse and mood.”
The campaign will debut on MyGlamm’s social channels- YouTube & Instagram on 8th August (Monday) and will be further amplified across digital and mainline media.