Mumbai: MX Gold, the premium SVOD service of MX Player, announced of launch of ‘Watch Now Pay Later’ feature.
This offering lets users navigate their way out of paying up for watching their favorite entertainment on the spot and allows them to pay as per their convenience via a payment gateway on the app.
Abhishek Joshi, Business Head, SVOD, said, “With the ‘Watch Now, Pay Later’ functionality, we intend to revolutionize the entertainment space and bring a change in how entertainment will be consumed in the future. We take pride in this innovation and for being the first to launch this feature. This is truly another step in our journey towards democratizing entertainment and building a user-centric service. This feature will allow financial freedom to our users who will be able to consume uninterrupted entertainment and pay as per their convenience.”
