Mumbai: Mumbai City FC has renewed its partnership with Radio City, India’s leading radio network, as the Official Radio Partner for the fourth consecutive season. This collaboration underscores both organizations’ commitment to popularizing football in India, which is rapidly gaining traction as the country’s second most-watched sport after cricket.
With a focus on enhancing infrastructure and grassroots development, the partnership aims to boost football’s popularity, particularly among the younger generations, Z and Alpha. Mumbai City FC, one of India’s most successful football clubs, and Radio City, with its extensive reach, are united in their goal to elevate football as the most sought-after sport across the nation.
As part of this initiative, Radio City will leverage its innovative approach, termed ‘Radigitalization,’ to enhance fan engagement and provide interactive experiences for Mumbai City FC supporters. The radio network plans to offer curated playlists, exclusive player interviews, and club updates, positioning itself as a versatile hub for entertainment and football culture.
Radio City, a subsidiary of Jagran Prakashan Ltd., has emerged as a frontrunner in the Indian FM industry, operating over 39 stations and connecting with millions of listeners nationwide. Its iconic jingle, “Rag Rag Mein Daude City,” has become a cultural staple, while the new tagline, “City Ki Nayi Vibe,” resonates with Gen Z and reflects contemporary trends.
Kandarp Chandra, CEO of Mumbai City FC, commented on the partnership, saying, “We are happy to extend our partnership with Radio City for the fourth year running. Radio City’s creativity and ability to engage audiences across demographics in the city of Mumbai, and the whole of India perfectly aligns with our vision of helping grow football and its community. Their innovative approach and loyal listener base have made them an important partner in bringing the excitement of Mumbai City FC to the fans through the power of radio and digital platforms.”
Ashit Kukian, CEO of Radio City, added, “We are excited to continue our journey with Mumbai City FC for four consecutive years and feel a sense of pride that time and again our platform has been chosen to amplify conversations. This partnership personifies our commitment to innovative storytelling, using a unique blend of our existing platforms to maximize reach and bring an immersive football experience to our fans. Together, we aim to elevate the fan experience and connect brands with audiences in meaningful ways. As we push the boundaries of traditional radio, we look forward to delivering engaging, football-driven content that resonates with fans and beyond.”
This renewed partnership is set to enhance the fan experience, deepen connections, and celebrate the vibrant culture surrounding Indian football, making it an exciting time for both Mumbai City FC and Radio City as they work together to inspire a new generation of football enthusiasts.
