English Movies channel Movies NOW has launched the tenth season of its mega property, 100 Mania. The theme for this season is “Double Delight,” where viewers can win daily prizes by watching Hollywood movies every night at 8:45 PM.
Over the course of nine seasons, 100 Mania has seen significant engagement from viewers, with 2.6 million calls and 900 winners. The previous season of 100 Mania garnered a reach of 2.9 Million and 3.5 Million impressions across the Network’s social media platforms.
With a curated selection of 100 Hollywood movies for 100 days, 100 Mania offers its viewers an opportunity to win amazing prizes like smart watches, smartphones, bikes, tablets, cycles, backpacks and much more, by answering questions. To enter the contest viewers will have to Whatsapp the code displayed every night during the 8:45 movie at the number ‘9160001049’ flashing on their TV screen. Following this, viewers will receive the question of the day and should answer the questions correctly to win giifts.
100 Mania will feature some of the biggest Hollywood action blockbusters including The Scorpion King, Alien Vs Predator, Battleship, Mission Impossible, Warcraft, The Wrath of Men, The Last Witch Hunter, The Virtuoso, How to Train Your Dragon among others.
The channel is also promoting the show through an integrated campaign across their channels and social media platforms.