McDonald’s India – North and East
McDonald’s India – North and East launched a Mother’s Day campaign celebrating the selflessness of motherhood. The campaign recognizes individuals who may not be biological mothers but still make sacrifices and work hard to provide a comfortable life for the younger ones in their lives. In a video, a young man reminisces about his elder sister’s dedication and love while looking at old pictures. The sister is shown treating their younger brother to a Happy Meal, a cherished childhood memory. In a heartwarming twist, the brother now plans to treat his sister to a Happy Meal, bringing tears of joy to her eyes.
Tiger Balm
Tiger Balm, a well-known pain relief brand under the Singaporean conglomerate Haw Par Corporation, launched a heartwarming Mother’s Day campaign in India. Titled #ToughAsATiger, the campaign celebrates mothers as the greatest pain relievers in our lives. It acknowledges their ability to alleviate not only physical pain but also emotional burdens. The campaign began with posts showcasing the immense love of mothers, followed by a selfie contest encouraging participants to share pictures of their moms along with a description of why they are as tough as a tiger. The brand shared these selfies on their Instagram stories. The campaign received an overwhelming response, highlighting the boundless love and strength of mothers.
Betterhalf
Betterhalf, an Indian matrimony website and app with AI matchmaking, launched a Mother’s Day campaign celebrating a mother’s love. The campaign highlights the importance of recognizing and appreciating mothers’ support. The video showcases a young man leaving work early to surprise his mother with flowers, emphasizing the love we have for our first love. Pawan Gupta, CEO of Betterhalf, expressed delight, emphasizing the irreplaceable nature of a mother’s love. The campaign focuses on the unique role of a mother as our first love, teaching us about love and being there through life’s experiences.
Equitas Small Finance Bank
Equitas Small Finance Bank celebrates Mother’s Day by sharing the inspiring story of Revathi, a determined mother who overcame challenges to provide a better life for her and her mute daughter. The heartwarming video showcases Revathi’s resilience, supported by Equitas, which provided her with a home, a job, and the opportunity to start her own business. Despite obstacles, Revathi ensured her daughter received an education, leading to her success and recognition.
https://youtu.be/UC9yiOjn27g
Amazon miniTV
On Mother’s Day, Amazon miniTV and Meta launched a creative campaign celebrating motherhood. They rephrased a famous dialogue to evoke appreciation for mothers. The campaign utilized a hashtag campaign to encourage user-generated videos, spreading the message widely. It featured well-known mom dialogues and incorporated humorous stickers on Instagram’s Giphy. Popular actors from Amazon miniTV shared reel versions of their mothers in a unique and trendy style. The campaign partnered with Meta Creators, including Saloni Gaur, who created their own reels using a special “Tu Jaanta Nahi Meri Maa Kaun Hai” filter. Memes based on scenes from miniTV episodes further amplified the campaign’s impact. Amazon miniTV’s “Tu Jaanta Nahi Meri Maa Kaun Hai” campaign pays tribute to mothers, emphasizing the diverse aspects and true essence of motherhood.
Waman Hari Pethe Jewellers
Waman Hari Pethe Jewellers launched a heartwarming campaign called “Maa Hi Jaane Sone Ki Pehchaan” (A Mother Knows the Value of Gold) on Mother’s Day. The campaign celebrates a mother’s intuition and aims to honor and appreciate their decision-making abilities. It consists of four relatable and emotional videos that highlight the significance of a mother’s instincts in making choices, both big and small.
The campaign aims to strike an emotional chord with the audience and emphasizes the crucial role of a mother within a family. It reinforces the idea that a mother always knows what is best for her family and showcases the power of her decision-making skills.
Watch the film here.
Fabindia
Fabindia, an Indian lifestyle brand, celebrates the beauty of first-time motherhood in a heartwarming digital film. It emphasizes the support and comfort provided by family and loved ones, making the journey easier for new mothers.
The film showcases the ups and downs of motherhood and highlights Fabindia’s consciously crafted products, which are safe and comfortable for both mother and baby. The story portrays how the brand’s quality and versatile products bring joy to the family every day. The key message is to celebrate and cherish motherhood not just on a single day but throughout the years.
Housing.com
This Mother’s Day, Housing.com has unveiled an ad campaign about how a mother’s life especially as a homemaker revolves around the family and its challenged.
The campaign highlights the understanding and support between mothers, acknowledges the difficulties of motherhood, and promotes the idea of finding tenants on Housing.com. It aims to inspire homemakers to do more and emphasizes how brands like Housing.com can provide inspiration and assistance.
RISE
This Mother’s Day, Ed-tech Startup RISE’s Social Media was taken over by ‘A-AI’ based MomGPT, in a social media campaign. Just like everyone goes to their mothers with endless questions, MomGPT offered advice and answers to the questions from the audiences.
Conceptualised by Schbang, the campaign created a MomGPT identity with a logo resonating with the brand visuals and colours, and came up with a host of interesting creatives to prompt questions by the audience and give them a ChatGPT like UI experience on both the social media platforms.
Ketto
On Mother’s Day, Ketto India launched the #LeaveNoMotherBehind campaign to bring attention to elderly mothers who lack family support. The crowdfunding platform aimed to make their day special by fulfilling their wishes and spreading happiness.
The campaign included activities such as providing home-cooked food, taking them to the beach, meeting basic needs like clothing and medicine, and arranging a meeting with Bollywood star Kunal Kapoor. Ketto India believes that a mother’s love knows no bounds and that caring for her should be equally limitless. Mothers serve as role models and mentors, guiding their children through life’s challenges, and Ketto India aims to show gratitude for their contributions.
Paper Boat:
Swing, an extension of the Indian beverage brand Paper Boat, has launched a new summer campaign called ‘Best Between Friends’,conceptualised and created by The Script Room. The campaign celebrates the evolving relationship between mothers and daughters and their growing friendship.
The campaign highlights the strong yet fun bond between a young mother and daughter duo as they share their favourite Paper Boat drink, Swing and playfully share a moment together. The film captures the essence of the contemporary mother who endeavours to foster a bond of friendship with her child, rather than relying on a traditional authoritative role. The highlight of the film is the usage of chartbuster Bollywood number ’Dil Chahta Hain’ which has been the de facto anthem of friendship in the country for years together and now used by Paper Boat to depict a mother-daughter bond.
