Motherhood is a full-time job that deserves to be recognised and appreciated by everyone. Every mother is unique in her own way. She needs to be cherished throughout the year for the selfless love and dedication in keeping family always ahead of her.
Brands too celebrate motherhood with their emotional campaigns showering love and tribute to all mothers. With their innovative ideas like #SheIsImperfectlyPerfect, #TasteOfMothersLove, #CoolMoms, #HerHeartOfGold, #HerFreshStart, #SparkHerSmile, they have made every mother feel their worth.
Prega News
Prega News, the leading pregnancy detection kit has launched a new campaign #SheIsImperfectlyPerfect on the occasion of Mother’s Day to embrace the imperfection of a mother.
The video campaign spreads the message that it’s completely fine to be not so perfect. The film breaks the stereotypical image of a mother who always forces herself to be perfect in everything. There is always needless pressure on every mom to be perfect, that puts her in self-doubt of being a good mother. The campaign emphasizes the fact that a mother is undoubtedly above all, as she is unique in herself.
The video depicts a working mother who forgot to order baby food for her child and later felt guilty about it. Undoubtedly, we have all observed that working mothers are always chasing the balance between her job and being a mother. The pressure of being perfect makes her life stressful.
Mother’s Recipe
To express respect, and love towards mothers, Mother’s Recipe – a Made in India, leading food brand has launched a new digital campaign this Mother’s Day. The campaign #TasteOfMothersLove is conceptualized and executed by Mother’s Recipe and Social Panga with an aim to acknowledge mothers who made work from home special & filled with loads of Pyaar.
The campaign video depicts a young working professional lady who is recording a heart-touching poem to her mother on Mother’s Day, thanking her for everything. It is a heartfelt poem of the ordinary events that occurred during the WFH scenario for her, the usual tension on Zoom calls, and meeting the deadlines. The daughter appreciates the fact that her mother all through the pandemic became her strength, showered unconditional love, and ensured she ate well. The ad film ends on an emotional note where the daughter sends her the recorded video wishing her mother a very happy Mother’s Day. The campaign beautifully weaves together a narrative about each mother who made every moment of ‘work from home’ incredibly special.
Shoppers Stop
Shoppers Stop, premier fashion and beauty destination, has launched their digital campaign #CoolMoms this Mother’s Day. This campaign focuses on the unexplored side of millennial mothers. It draws out their liberal, progressive, and open-minded side. The #CoolMoms campaign reflect how mothers inspire and encourage their children to be their true self. It further elaborates on the changing narrative of a mother, as she evolves from her conventional and traditional role, to adopting easy and liberal ways to connect better with today’s generation. Through this digital film, the brand pays a tribute to a mother for also being a friend, mentor, and guide.
This digital film is based on multiple real-life situations that pushes the envelope in a fun way without getting into statement-making. It encapsulates the beautiful side of a relationship between a child and a mother. Whether it is accepting her child’s tattoo or joining her son in playing late night video games, it leaves the child surprised with mother’s friendly, lighthearted, and cheerful side.
Archie’s
Archie’s, India’s market leader in the social expression industry, celebrates Mother’s Day by dedicating a campaign to mothers and honor them for playing an important role in our lives. The campaign is designed around the emotions of a mother with their children’s and understanding, showering love towards a mother through gifts.
Through this film, Archie’s highlights that motherhood is a full-time job that deserves to be recognized and appreciated by everyone. By showing a conversation between a mother and her daughter about how a personal touch is important for the daughter to show her love for her mother. The girl highlights how it is not possible for her to wish her mother virtually but feels her love needs to be shown in the right manner. The campaign addresses the mother’s role and celebrates her efforts and dedication towards her children’s and family.
Zivame
Zivame’s range of exclusive products helps new mothers to feel loved and pampered. Motherhood can be the sweetest moment of your life when you choose the right support and comfort with Zivame’s maternity essentials.
Maternity bras are carefully made with fuller cups and extra soft material that sits comfortably against your skin. They also come with wider shoulder straps that support nursing mothers because they cater to increased breast sizes during lactation, apart from providing easy access to her little one. Maternity Sleepwear is a godsend for new moms who want to choose both comfort and convenience. These nightdresses and pyjamas are super breathable, comfortable, and allow for easy breastfeeding access.
Maternity Loungewear with Maternity Tops, Lounge Dresses, and Pants, to choose from various colours and prints to keep you feeling light on your feet as you navigate through your day. Mini-Me is for those mommies who would love to twin with their kids! These relaxed fits are made of the softest fabric that comes in super colourful and cosy styles which are perfect for those nights when you want to spend some quality time bonding with your daughter.
Kalyan Jewellers
Kalyan Jewellers, one of India’s prominent and leading jewellery brands, kick-started its Mother’s Day campaign #HerHeartOfGold by hosting key prominent YouTube influencers at various showrooms across India. These renowned influencers were hosted along with their mothers to bond over light conversations and share stories to celebrate this special occasion. The videos beautifully encapsulate conversations and beautiful moments with Mothers while helping them style with Kalyan Jewellers’ unique and distinctive designs of gold and dazzling diamonds. To mark the occasion, Kalyan Jewellers has launched exquisite jewellery pieces, each more alluring than the other for customers looking forward to making purchases for Mother’s Day.
The #HerHeartOfGold campaign is a tribute to mothers and their selfless love. Kalyan Jewellers showed its opulent, personalised and delightful customer experience through its cooperation with the YouTubers. This Mother’s Day, celebrate your mother’s beauty and purity by gifting her the best that Kalyan Jewellers has to offer.
Hershey India – Café Coffee Day
On the occasion of Mother’s Day, Hershey India Pvt. Ltd., a part of The Hershey Company, a leading global snacking giant and the largest producer of quality chocolates in North America, has announced a collaboration between HERSHEY’S KISSES and café chain Café Coffee Day. The iconic chocolate brand will bring to life the proposition of ‘Say it with a Kiss’ on the occasion of Mother’s Day, through the unique shape of its delicious chocolate HERSHEY’S KISSES, by creating Kisses shape in the foam on top of cappuccinos sold by CCD across approximately 100 stores. This will be accompanied by free samples of HERSHEY’S KISSES urging everyone to ‘say it with a kiss’ on the occasion of Mother’s Day, creating a unique experience to make mothers feel special.
As HERSHEY’S is all about celebrating bonding moments with our loved ones, through this collaboration the brand is simply asking the consumers, ‘When was the last time you gave your mom a Kiss?’ The activation will be further amplified on Hershey India’s Digital channels & through online communities like LBB.
Great Learning
Great Learning, a leading global edtech company for higher and professional education launched the third leg of their mother’s day campaign- #HerFreshStart. The campaign was started three years ago in a bid to encourage mothers to reboot their careers. Continuing the initiative, the company will offer a scholarship of up to 50% to selected mothers who can enroll in their choice of career-oriented programs in domains like Data Science, Business Analytics, Machine Learning, Artificial Intelligence, Cloud Computing, Software Engineering for Data Science, Blockchain, IoT, Management and Digital Marketing.
According to a recent report by Genpact Centre for Women’s Leadership, 50% of working women in India leave their jobs to take care of their children at the age of 30. In today’s fast-changing work environment, resuming career after a break is often met with challenges like skill gap and pay gap. This initiative by Great Learning addresses these issues by upskilling mothers on a career break with new-age skills required to grab in-demand jobs. This also helps them regain confidence in their professional abilities.
In the first two editions of the #HerFreshStart campaign, Great Learning received applications from over 700 mothers out of which 15 mothers were finally selected for scholarships after a rigorous shortlisting process. The nominee should be a mother and have >50% marks in X, XII and graduation.
Licious
Licious, is celebrating this indelible relationship between meals & memories with their newly launched brand property, ‘Khaane Ke Bahane’. As quality & freshness experts, Licious has been committed to serving meaty experiences and meatier conversations. Through Khaane Ke Bahane the brand intends to lend further eloquence to the concept through thematic storytelling.
Conceptualized and created by Tilt Brand Solutions, the Mother’s Day campaign film hinges on the ease & comfortable vulnerability of the mother-daughter relationship. Created for the digital media, it is friendly banter between a mother and daughter done in the guise of sharing a signature chicken curry recipe. As the daughter unleashes her culinary creativity with a little guidance from her mother, she also lets the mother in on some of her secrets!
PlanetSpark
EdTech platform, PlanetSpark has launched its Mother’s Day campaign #SparkHerSmile, with an aim to stimulate “Expression of Love” between Children and Mothers. In this campaign, the global EdTech has prompted children across the world to participate in a challenge titled “Bring your Mom to the Camera”. The challenge aims to put both children and mothers in front of the camera while children candidly express their love towards their mother.
To participate in the challenge, children are required to upload an Instagram Reel, wherein they will tell their mother why they love her, face-to-face. PlanetSpark’s Mother’s Day campaign intends to shed light on the lost culture of candid emotional expression. Additionally, keeping intact its emphasis on “Communication Skills”, the EdTech’s campaign is designed to foster the effective communication of emotions, of which, love is the hardest to express.
In addition to expressing their love for their mother, children would also be showcasing their knowledge about her likes and dislikes, in the Reel. To every detail shared by a child, the mother will react either with a “Thumbs-up” or “Thumbs-down”, for correct and incorrect descriptions, respectively. Children would need to tag PlanetSpark in their Instagram Reels, to stand a chance to be featured on PlanetSpark’s Instagram page.
Ferns N Petals
Ferns N Petals is all set to pamper mommy’s and are set straight to expect moms to be extremely super tired yet moody. Breaking the daily course that handles all sought of household chores, let them relax, sleep and binge watch with your favorite series/movies while you hold on to order gifts for her with just a click of a button.
Pick a cool wellness hamper you think she will love and get it too. It is one of the safest and coolest options and give her a spa session or just facial at home with wellness kit/products. A personalized message driven cravings chocolate for a pregnant or breastfeeding mom, they all crave for something sweet or sour or maybe both. You can get dark chocolates, dry cakes and snacks and anything that comes to your mind from Ferns N Petals.
As the day starts, make her smile with those gorgeous looking flower bouquets. When you are all over with lunch, you can leave her in awe by getting a box of personalized chocolates too. And finally, at night when she thinks all surprises are over too, sweep her off her feet with a baby-themed cake.
A gift of fragrance is one of the best gifts for anyone, giving mom a fragrant perfume to make her feel more special. Amazing jewelry and accessories enrich the collection and are available in gorgeous jewelry items from bracelets, earrings, necklaces, pendants and beautiful accessories like handbags, clutches and more. The ecommerce website will have some refreshing personalized planters, which is another great option for mommies. Choose from spiritually benefitting plants, lucky plants and air-purifying plants that are low maintenance. Choose from wide range of quirky décor products, Mother’s day gifting like idols, lamps, showpieces, vases, bottle lamps, posters, photo frames and more too.
Evergreen Club
Evergreen Club, the online community for older adults aged 50 & above, has launched a campaign around Mother’s Day highlighting a woman’s journey into motherhood with some real stories.
Every woman’s journey to motherhood is beautiful and unique. For some it could be a planned journey; while for others, it could be a winding, unexpected, sudden or even a short-lived experience. Evergreen Club aims to create a no judgement space where mothers feel cared and nurtured for, while they keep doing the same for their children. The team has put together real life stories of motherhood of ‘Club’ members who chose to share their challenges, happiness and struggles for #AllMothers.
https://www.instagram.com/p/CdHsmirvZbt/
YES SECURITIES
YES SECURITIES has launched the WizeMumpedia campaign today to increase financial literacy among mothers. The campaign will simplify complex financial concepts and bring forth the wisdom that mothers, who are primarily homemakers bring to financial planning and wealth creation.
The campaign will run its course in two phases. Phase 1 will comprise a series of investment terms made easy for investors new to the investment world (attached are some sample posts). In contrast, Phase 2 will have social media users sharing anecdotes about their mother’s bold and wise financial decisions. This campaign is in tandem with the larger philosophy of YES SECURITIES brand, Choice of the Wize – a culmination of extensive research and consultation with staff, dealers, sub-brokers, and other important stakeholders, including mothers of the world.
The campaign aims to reach around 30,000+ investors across Facebook, LinkedIn, Instagram, and Twitter. YES SECURITIES’ has around 15% women with demat & trading accounts and the objective is to increase this number significantly over the next few years. This campaign will encourage homemakers to begin their journey towards attaining financial independence.
Chal Chal Yaara music video
Koinage Records presents their latest release, ‘Chal Chal Yaara’ an emotional travel soulful track, composed and sung by Ankit Chawla in an irresistible soothing rhythm backed by meaningful lyrics. This track is straight from the heart of Ankit Chawla, who wrote it three days after he lost his mother to cancer in September 2017. Chal Chal Yaara is a tribute to all the mothers.
Directed by Mukesh Lakhta, the music video depicts a story of a guy who sets on a journey to the mountains to fulfill the last wish of his mother of being alive in the mountains forever. Throughout his journey, he leaves or immerses various things of his mother in different places. The beauty shots of Himachal also add to the mood and give it a travel vibe.
goodnessme
To commemorate Mother’s Day, goodnessme, a premium range of certified products made from organic ingredients and zero toxins for sensitive baby skin from Godrej Consumer Products Ltd (GCPL), unveiled a digital campaign to stress the importance of self-care among new mothers and mothers-to-be. This campaign traces the journey of three young real-life mothers who prioritize self-care routines despite their busy schedules. It also highlights how this gave them more confidence to embrace the challenges of motherhood.
As a part of this campaign, goodnessme collaborated with Akshitha Basavaraju, a former international tennis player and fitness influencer; Elouise Lakshya, a yoga teacher; and Aishwarya Krishnan, a Latin dance choreographer and performer, to share their self-care stories. For instance, practicing yoga helped Elouise relieve backaches and dancing helped Aishwarya keep nausea at bay. Through this campaign, goodnessme aims to create conversations about how a mother-to-be or a new mom, can include self-care seamlessly in their routines and subtly underlines the benefits of these.
Mylo
Every mom is a CEO, in charge of leading her family and responsible for its efficient functioning that requires juggling multiple functions. In recognition of and to pay gratitude to Mothers doing it all, Mylo’s new digital campaign celebrates her role as CEO – Chief Everything Officer. The campaign is an emotional and hard-hitting film that shows a husband acknowledging his wife’s role as a Mother who does it all, regardless of her hands being full with a new baby.
Motherhood is often portrayed as one joyous ride but in reality, it is a myriad of emotions – lots of joy indeed but also a fair bit of exhaustion, sleep deprivation and a lack of recognition for the efforts it takes in raising a child. By showing a conversation between a couple who have recently become parents, the campaign addresses the ill-informed opinions about a mother’s role and celebrates her efforts and dedication in helping raise a happy family. The film concludes with Mylo reiterating- Iss Mother’s Day, Mylo sabhi Mom CEOs ka dil se aadar karta hai.
