MG Motor India has launched a ‘100 Years of Driving Smiles’ campaign ‘featuring’ the British car maker’s late founder Cecil Kimber, using AI.
The campaign video launched in association with EFGH Brand Innovations features an AI-generated rendition of Kimber. He speaks to the camera and touches on the technological advancements before thanking consumers for making MG a global brand and underlining its commitment to them.
Kimber’s passion for innovation is carried forward through MG’s product offerings and sustainable mobility advancements, positively impacting the environment and various communities the brand serves, informed an official statement.
“MG Motor India has always put customers at the forefront of their operations. The campaign has been rolled out to honour the strong bond between the brand and the customers,” it added.
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