Chennai : MEC India has appointed Premnath Unnikrishnan as South Head for its Digital initiatives for the South based clients and he will be reporting to the all India Digital Leader Vishak Chinchankar. Prem was previously associated with Interactive Avenues, a bangalore based digital marketing company. P
While briefing on the development, Chinchankar states, “Prem is a seasoned professional and comes with a plethora of skills and expertise. He has a proven ability to create strategic simplicity, drive innovation, ensure systematic execution, and deliver results.”
At Interactive Avenues, Unnikrishnan managed prestigious accounts like Wipro, TTK, ING Vysya Bank and World Vision. On his new role, Unnikrishnan says, “This opportunity has provided me a great platform to showcase and enhance client service levels. From developing digital strategies to implementing digital technologies and running digital processes, these responsibilities will serve as a great learning opportunity. I am eager and look forward to learning from the pool of talented people present here at MEC.”
MEC is owned by WPP and is a founding member of GroupM. In India, the agency manages a roster of clients including Colgate Palmolive, Britannia, Nivea, FlipKart, Citibank, Honda Motorcycles and Scooters, General Electric, Zee Network, Reliance Group and CavinKare.