Mumbai: Samsonite South Asia has appointed Mayuri Singh as Head of Marketing Communication and Media, Assistant Director. Mayuri brings over 14 years of extensive experience in integrated marketing, advertising, brand management, and digital marketing to her new role as the global leader in travel and lifestyle products.
Previously, Mayuri served as General Manager – Advertising and Brand Management at Bajaj Electricals, where she played a key role in shaping the brand’s marketing strategies. Sharing her excitement on LinkedIn, Mayuri stated, “I’m happy to share that I’m starting a new position as Head Marketing Communication and Media, Assistant Director at Samsonite South Asia Pvt. Ltd.!”
Mayuri’s career journey includes stints at renowned agencies such as DDB Mudra, JWT, and Leo Burnett, where she began her professional path as a Brand Service Associate in 2010. Over the years, she has worked on a diverse portfolio of FMCG brands, including Tide, Whisper, Rin, Lux, Sunsilk, Livon, and Godrej No. 1, further cementing her expertise in creative direction and marketing communications.
