Mankind Pharma, a global pharmaceutical firm, launches a film and initiative honoring the Baisakhi festival, spotlighting the selflessness, compassion, and valour of the Sikh community with the campaign named Sant Se Komal Hai Jo, Aur Veer Bhi Behad Prabal ((संत से कोमल है जो, और वीर भी बेहद प्रबल).
Mankind Pharma invites all to explore the Sikh community’s cultural richness and dedication to humanity through their film, honoring their vibrant heritage and altruism.
Rajeev Juneja, Vice-Chairman and Managing Director of Mankind Pharma Ltd, expressed his fervent support for the initiative, stating, “At Mankind Pharma, we echo India’s vibrant cultural tapestry. This film and initiative are our way of honoring the Sikh community’s spirit, particularly their unwavering commitment to service, as exemplified by the core Sikh principle of KarSeva. Throughout our nation’s history, their bravery has been legendary. We aim to pay tribute to these extraordinary acts of service and valour. Baisakhi, a day of immense significance for Sikhs worldwide, is the perfect backdrop to celebrate their heritage, which includes selflessly saving lives and protecting others. We are proud to contribute to this celebration.”
The film encapsulates the core of Sikh ethos – from helping strangers to embodying ancestral courage, it reminds viewers of the enduring altruism and compassion integral to Sikh culture for centuries.
