MUMBAI: Mangalam Organics, which offers camphor-based products and a brand of camphor fresheners has launched its new outdoor advertising campaign for CamPure with a twist.
The campaign features content that looks to relates to the cone shape of the CamPure camphor freshener. The campaign targets urban audiences with what the company calls humorous, light-hearted content that aims to relate to topical matters while highlighting the product’s cone shape.
By reimagining the traditional billboard approach, the campaign dubbed ‘Fragrance Missiles, Locked & Loaded!’ aims to create a buzz around the brand and engage with audiences. Each billboard will showcase messages and visuals that highlight the benefits of CamPure while tying into its cone-shaped design freshener.
“We wanted to step outside the conventional and engage with our audience in a way that sparks joy and connects on a personal level. Our iconic cone-shaped freshener is not just a product; it’s a symbol of innovation and freshness. By leveraging this unique shape, we aim to make our campaign memorable and impactful, all while bringing a smile to people’s faces,” said the director of Mangalam Organics.
This new campaign will look to help to further establish the brand as a leader in the camphor freshener category. The campaign will be rolled out across major cities in India, strategically targetting high-traffic areas and key consumer hubs. The billboards look to catch the attention of passersby with what the company says is topical humour and creative visuals.
