Mankind Pharma has announced actor Kartik Aaryan as brand ambassador for Manforce Condoms.
According to the company, its recent campaign featuring Aaryan ‘Apne partner se puchho’ is to promote conversations and dialogues surrounding consent.
The film features Aaryan and his friend at a store. His friend picks chocolates and flowers for his lady love. A fellow shopper who overhears them says she prefers strawberries, busting the assumption that all girls like chocolate. Aaryan spells out the message that one should ask their partner first and not make assumptions.
Aryan said, “I am glad to associate with Manforce Condoms, a brand that shares my vision of promoting consent and safe sexual practices. It is crucial to create awareness and initiate conversations about the importance of consent in today’s society. I am excited to lend my voice to this cause and contribute towards a positive change. Together with Manforce Condoms, we aim to empower individuals to make informed choices and embrace safer sex practices for a healthier future.”
Joy Chatterjee, AVP – Sales & Marketing, Mankind Consumer division, added, “We are privileged to have Kartik Aaryan as the brand ambassador for Manforce Condoms. As a superstar, he has garnered immense admiration both on-screen and off the silver screen. His messages resonate deeply with the youth, who view him as an idol. Kartik’s ability to connect with and influence this demographic makes him a perfect fit to advocate for consent. At Manforce, we are acutely aware of the pressing need to elevate conversations around consent, and with Kartik’s support, we are confident in our ability to reach a wider audience and drive positive change. Our upcoming campaign will continue our tradition of employing quirky and captivating marketing strategies that have previously disrupted the sensitive contraceptives category, further emphasising our commitment to promoting sexual health and consent awareness.”
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