The Union Cabinet has approved the Guidelines for Uplinking and Downlinking of Television Channels in India, 2022, under which it has become mandatory for Television channels to telecast content in national and public interest.
“The companies/LLPs having permission to uplink and downlink a channel may undertake public service broadcasting (except where it may not be feasible) for a minimum period of 30 mins in a day on themes of national importance and of social relevance, including, (i) education and spread of literacy; (ii) agriculture and rural development; (iii) health and family welfare; (iv) science and technology; (v) welfare of women; (vi) welfare of the weaker sections of the society; (vii) protection of environment and of cultural heritage; and (viii) national integration,” stated the guideline.
The guidelines are effective from November 9 and the channels will be given time to conceptualize and create the content.
A detailed advisory on the same will be issued soon.
